Introduction

　　At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

　　Your Role and Responsibilities

　　As the Product Marketing for new client acquisition, you will work on a highly skilled and dedicated cross functional team whose mission is to acquire new clients primarily through an inbound motion and product-led growth (PLG) approach to drive incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth.

　　We are looking for a product marketer focused on new client acquisition and creating useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will plan, build, manage, and execute go-to-market strategies to improve performance across the digital and ecosystem routes for a one of IBM's products, including market moments and product/offering launches, in order to drive new client acquisition. You will be responsible for understanding all aspects of our product-centric approach: use cases, target audience, and complementary IBM product capabilities and competitive differentiation, optimizing impact with new target buying groups - aligning product values to their most pressing needs and highlighting IBM competitive differentiation for acquiring new clients. You are able to articulate a point of view concisely and effectively, aligning unmet needs with a differentiated message that is consistently brought to life through full funnel product content and artifacts (internal and external client-facing focusing on small medium business and ecosystem).

　　Your responsibilities include, but are not limited to:

　　Market Expertise: Develop robust market insights and audience understanding to inform product strategies and align them with business objectives for new client acquisition​

　　Strategic Planning: Create and execute plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively​

　　Collaboration with partners: Effective communication and development of joint marketing, tapping into the partner networks and strengths to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones

　　Client-Facing Deliverables: Develop and deliver client-facing materials, primarily product use cases that showcase innovation and differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition​

　　Minimum salary starts at 2,800 EUR brutto per month.

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　　Required Technical and Professional Expertise

　　Excellent writing skills for long-form and short-form content

　　2+ years of experience in B2B marketing, sales, or content

　　Technology background with a foundational understanding of cloud-related concepts and software

　　Strong collaboration skills to work across different functions of the business

　　Preferred Technical and Professional Expertise

　　Bachelor's degree

　　Strong understanding of one or more of the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability

　　About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

　　Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

　　Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

　　Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

　　Are you ready to be an IBMer?

　　About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

　　Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

　　Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.