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Product Marketing Manager, FBA
Product Marketing Manager, FBA-February 2024
Shanghai
Feb 11, 2026
ABOUT AMAZON
Our mission is to be the world’s most customer-centric company.
10,000+ employees
Technology
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About Product Marketing Manager, FBA

  Description

  Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total sales come from third-party Sellers. The Global Selling team in Asia is responsible for recruiting local businesses to sell on Amazon’s 17 overseas marketplaces, and supporting local Sellers’ success and growth on the Amazon. Our vision is to be the first choice for all types of Asia business to go globally.

  Fulfillment by Amazon (FBA), offers fulfillment, shipping and customer service for Sellers. It helps Sellers scale ecommerce business and reach more customers. We’re now seeking a multi-talented, customer-centered, data-driven, deadline-oriented marketing manager to drive Seller Success Marketing for FBA. This role will work closely with product owners, business teams, operation team, marketing channels, PR, PP and stakeholders in worldwide.

  Key job responsibilities

  Develop and align FBA features’ key message and selling points with product and business teams in global;

  Dive Deep into local Sellers’ performance, figure out challenges and opportunities for improvement;

  Plan and implement marketing strategies to drive FBA Sellers’ performance improvement;

  Own marketing content roadmap and create various content tools (success stories, pitch decks, flyers, videos, etc.) for Seller engagement and education across Asia, ensure marketing contents updated and consistent;

  Collect Seller insights to influence product development roadmap;

  Set up marketing input and output goals, design and track marketing metrics and always seeking ways to improve;

  Ongoing communications with global and Asia stakeholders

  We are open to hiring candidates to work out of one of the following locations:

  Shanghai, CHN

  Basic Qualifications

  6+ years of professional non-internship marketing experience

  Experience using data and metrics to drive improvements

  Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

  Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

  Experience managing and measuring marketing performance in various channels

  Experience managing external partners to develop marketing programs

  Experience in partnership and product marketing

  Fluent in English and Chinese.

  Bachelor’s degree in Business, Marketing or a related field or equivalent work experience.

  Excellent project management skill; demonstrated ability to organize, plan, prioritize, and meet deadlines through process improvements and communication practices.

  Preferred Qualifications

  Experience presenting ideas to various levels of an organization to gain support for initiatives

  Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)

  Demonstrated capacity to thrive in a fast paced workplace and deal with ongoing change and ambiguity.

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