For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom. 

　　The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.

　　About the Role

　　We are hiring a Product Marketing Manager to join our growing Product Marketing team. This role is essential to help build our product-driven content marketing strategy (including landing pages, blog posts, one-pagers, case studies, etc.) to engage prospective and existing customers across the buyers' journey. They will understand and elevate the voice of the customer on how our administrators gain value from our product lines. 

　　The ideal candidate has a knack for connecting the dots between market trends, customer needs, product capabilities, and sales strategies and loves to leverage data-driven storytelling to transform product usage into customer stories.

　　Responsibilities: Create high-intent, mid-to-bottom-funnel content (including landing pages, blog articles, one-pagers, white papers, case studies, and product demos) that engage, nurture, and convert target buyer personas.  Partner with our Sales Enablement team to create content (i.e., battle cards, demo scripts, etc.) that allows our sales teams to effectively position and differentiate our products aligned to customers' needs to win deals. Work alongside the growth marketing team to create and optimize site copy to rank for organic search results and improve MQL conversion rates.  Support high-level product positioning and messaging across buyer personas, understanding their pain (and gain) points and elevating these insights to our product and positioning roadmap. Manage multiple content projects simultaneously, working effectively with cross-functional teams to play a pivotal role in content-driven GTM strategies.  Ensure consistent messaging and strategy across all touchpoints, working alongside growth & engagement marketing,  product development, sales, learning design, and customer success teams. Stay ahead of industry trends and leverage insights to produce fresh and impactful content. Implement metrics and KPIs to track content performance across channels. Use data-driven insights to optimize content for maximum engagement and conversion. Play a key role in GTM strategies, using content as a primary tool to effectively introduce and position new products or features in the market. Find new opportunities to leverage teachers and administrators in content creation, such as guest blogs, video testimonials, or case studies, to add authenticity and real-world insights into the product’s impact. You are: Writer at heart with exceptional communication skills, shown through your ability to translate complex features into straightforward, compelling customer-facing content Skilled project manager who can juggle multiple projects simultaneously from concept to execution, requiring strong collaboration skills to work effectively across teams.  Collaborative team member with experience working alongside designers and creative teams to bring your content to life across channels.  Stellar communicator who can recognize patterns and synthesize information to present insights to teams and leaders across departments Edtech industry advocate who prioritizes the voice of the customer across all content touchpoints. Natural problem solver with experience (and enthusiasm) for untangling the how and why behind a product’s story.  On Your Resume: 3+ years of relevant experience working in product marketing with a proven track record of planning and executing product marketing initiatives.  Previous experience in B2B product marketing in the Edtech industry and an understanding of Edtech products required. Experience launching new products and features, developing value propositions, building and maintaining buyer personas, and producing marketing materials (i.e., sales enablement resources, competitive battle cards, product demos) Proven capacity to proactively support a fast-paced and dynamic marketing team. #LI-Hybrid

　　#LI-ED1

　　We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We have competitive pay bands for all other countries based on market standards. Individual compensation decisions are based on a number of factors, including experience level, skill set, and balancing internal equity relative to peers at the company. Based on these factors, we expect most of the candidates offered roles at our company to fall healthily throughout the range. We recognize that the person we hire may be less experienced (or more senior) than this job description, as posted. If so, the updated salary range will be communicated to you as a candidate.

　　USA Pay Scale

　　$75,000—$90,000 USD

Life at BrainPOP

　　Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual citizens, and so much more. We value diversity and inclusion, collaboration, and learning from multiple perspectives.

　　We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.