Product Marketing Manager

　　Job Description:

　　As a Product Marketer are you energized by bringing "fresh eyes" and a "new perspective" to value propositions that deeply resonate with customers' needs?

　　This is your opportunity to help reshape the product marketing strategy for our HR & Payroll software solutions, Sage HR & Sage Business Cloud Payroll for the UK market. In the highly competitive landscape of HR & Payroll software, this position offers a valuable opportunity to make a significant impact while further developing your skills and career. You'll be empowered to share a fresh perspective while getting to the heart of what our SMB customers truly need.

　　At Sage, understanding our customers' (SMBs) challenges and aspirations is central to our approach to product marketing. We’re searching for a product marketer with a strong track record in crafting engaging value propositions that get to the heart of our customer's needs. If you’re keen to collaborate with some of the finest marketing teams in the software sector and lead go-to-market strategies with compelling narratives backed by solid customer evidence, we invite you to consider this opportunity.

　　Why Sage? What's in it for you?

　　In addition to a comprehensive compensation package, you'll get to test and expand your strategic skills at a stable, global software company, contributing to a human-centric brand and products. Build your global network while collaborating and learning from diverse, customer-centric marketing teams committed to being creative, bold, and effective. Enjoy a working environment with values you can be proud of (Human, Trust, Bold & Simplify), where work-life balance and giving back to our communities via our Sage Foundation are supported (5 paid volunteering days per year).

　　How will you be set up for success? Your first 90 days

　　Your first month is about learning all things Sage – our customers, our products, our market, our values. You’ll meet stakeholders, and cross-functional teams, and start building relationships. In addition to our Product Marketing Academy, you'll have various resources to tap into and the support of your leader, the Director, of Product Marketing - HR & Payroll, who you will shadow, and a dedicated colleague to help you onboard. At 60 days, your focus will be reviewing current proposition plans and asking insightful questions. You'll be asked to share your fresh perspective and constructive feedback to optimize. Within 90 days, you'll have gained enough information to start building out a plan to improve and implement your ideas so you can finally start executing. When you're ready, your leader will step back, empower, and support you to fully take the reins.

　　Location: Hybrid; 2 days per week of in-office collaboration from our Newcastle office

　　Qualifications: Is this you?

　　• Proven experience in product marketing, particularly in defining and building compelling product propositions and successfully launching them to market.

　　• Solid understanding of marketing funnels optimized for a digital-first strategy

　　• Strong grasp of commercial strategies, with a track record of executing against commercial objectives. Direct responsibility for meeting or exceeding Annual Recurring Revenue (ARR) targets.

　　• Ability to influence at all levels and gain buy-in.

　　• You over-index on communication, keeping all stakeholders in the loop and initiatives aligned.

　　• You are known for your resilience, positivity, and motivation to be better than the competition.

　　Key Responsibilities:

　　• Develop and articulate clear positioning, go-to-market messaging, and strategies for Sage HR and Sage Business Cloud Payroll products in the UK market.

　　• Analyse and understand the competitive landscape in the region, and strategically position Sage’s offerings in response.

　　• Collaborate with the Product team to design solutions addressing key customer challenges.

　　• Facilitate the creation of effective sales training materials to enhance understanding and communication of our product features and positioning.

　　• Work closely across marketing teams to execute innovative marketing campaigns.

　　• Localise and adapt central marketing materials to ensure consistency and relevance in the UK market, including value propositions and sales enablement tools.

　　• Craft and present compelling presentations for both internal and external stakeholders.

　　• Actively contribute to Sage’s content strategy and thought leadership initiatives.

　　Benefits? We have plenty...

　　Video:https://www.youtube.com/watch?v=TCMtTYUUiuU

　　• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage (8+8+2% = 18% total contribution).

　　• 25 days of paid annual leave with the option to buy up to another 5 days

　　• 8 bank holiday days

　　• Paid 5 days yearly to volunteer through our Sage Foundation

　　• 50% income protection

　　• Holiday buy + sell

　　• Comprehensive health, dental, and vision coverage

　　• Work away scheme for up to 10 weeks a year

　　• Ongoing training and professional development

　　• Hybrid working

　　• Healthy Mind app membership

　　• Access to various helpful memberships for finances, health and wellbeing

　　#LI-CH1

　　Function:

　　Global Product Marketing

　　Country:

　　United Kingdom

　　Office Location:

　　Newcastle

　　Work Place type:

　　Hybrid

　　Advert

　　People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!

　　At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

　　We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us [email protected] assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, colour, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.