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Product Marketing Manager
Product Marketing Manager-March 2024
Shanghai
Mar 29, 2026
About Product Marketing Manager

  Job Description

  Job Responsibility

  Planning & executing in-depth market intelligence analysis to support business growth requirements & new opportunities development.

  Business performance diagnosis through internal data analysis & voice of relevant stakeholders.

  Follow up the industry dynamics, collect and analyze the data of market trends, competitors and business models, provide market report on industry analysis, and detailed competitor & relevant research field analysis.

  Understand technical trends in responsible markets, responsible for portfolio management & new opportunity development.

  Manage & drive existing portfolio growth from marketing 4Ps approach.

  develop compelling business to drive product innovation, new product development, product extensions and adoption of the existing portfolio.

  Close work with global team for NPI success in China.

  Work with the team for marketing strategy development & implementation, developing workflow/solution-based value proposition & sales tools and working process/mechanism of cross-regional/cross products selling effectively in Organization.

  Joint-deploy annual marketing promotion plan with Marcom team & drive pipeline growth to support business target.

  Coordinate internal resources and key project support for business growth.

  Drive business development through multiple business models, such as KOL partnership, OEM, License out, System Integration, etc.

  Qualifications & required skills

  Education: Master degree or above in marketing, science field or related subjects

  Above 3 years’ technical/marketing experience for industrial products, Handheld spectrometer portfolio, such as XRF, Raman, FTIR, relevant background is a plus.

  Strong business sense and result orientation

  Independent, initiative and self-confidence

  Good communication skill & team work

  Fluent in Microsoft Office tools, especially familiar with excel for data analysis

  Good writing and expressing in English

  Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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