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Product Marketing (GTM Biz Apps)
Product Marketing (GTM Biz Apps)-April 2024
Istanbul (Mea-Hq)
Apr 1, 2026
About Product Marketing (GTM Biz Apps)

  The Business Applications GTM mission in Central Europe, Middle East and Africa (CEMA) is to deliver Microsoft’s Commercial Strategy for customers mission critical applications in CRM, ERP, Supply Chain and Low Code to a local execution plan across Middle East, Central Europe and Africa. The role will focus on ensuring sales teams and partners have the right solution, skills, resources, and digital signals for success. Our ultimate goal is to deliver success and delight our customers.

  The role will required driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

  We’re looking for a highly driven, motivated individuals with experience in Product Management and Enterprise sales to join our Go-to-Market (GTM) team. This role requires someone who thrives leading a team, acts as a thought leader, develops marketing strategy, and tracks success criteria and performance metrics. They will lead a team that works with emergent technology, excels at creating alignment and action across teams, moving roadblocks and simplifying complex concepts, truly lives for big challenges, and is not afraid to take thoughtful risks working in deep partnership with the field, Corp, and cross-functional marketing team. To be successful in the role you should be a thoughtful people leader and drive your team development for success through business impact. This role is flexible in that you can work up to up to 100% from home.

  Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

  Responsibilities

  Drive Business Performance

  Partners with Subsidiaries to drive GTM for aligned Solution Plays, identifying growth opportunities in the market and builds clear execution plans.

  Align, influence and coach field teams, sales operations, marketing plans, business rhythms and change management to convert strategic priorities into local execution.

  Partners across Microsoft core teams to bring the voice of field and co-design strategy and programs.

  Leads Sales Enablement

  Lands and champions solution plays, activating connected sales and marketing execution in every segment to maximize performance and share.

  Lead and collaborate with GPS for local partner-led marketing strategies and demand generation that support solution play performance.

  Champions Microsoft strategy and Solution Areas and builds industry presence.

  Champions Product Advocacy

  Advocates as the voice of the Customer, Partners and Field to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc. to drive improvements on the GTM plan.

  Grows organization capability to drive true insights, learnings and blockers for leaders, managers, and sellers​.

  Drives standardized rhythms and tools that drive increased customer and partner facing time for sellers​.

  Activates leaders and managers on investments and resource optimization, leveraging data and analysis​.

  Exemplifies Microsoft Values, Culture, Leadership Principles​

  Creates clarity by creating a shared understanding and building a clear course of action​.

  Boundary-less leader who pursues right outcomes to achieve success​.

  Models living the Microsoft culture and drives our leadership principles and Model, Coach and Care.​

  Respected People & Organization Leader​

  Builds organization capability for employees, partners, and market opportunities.

  Grows effective & inclusive teams where people can do their best work.​

  Influences and transforms behaviors and evangelizes new ways of working​.

  Qualifications

  Required/Minimum Qualifications

  8+ years experience encompassing marketing strategy, business planning, sales enablement, business development, technical pre-sales, enterprise sales or related work experience.Additional or Preferred Qualifications

  8+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.

  Cloud Platform. Understanding of Microsoft Cloud platform, or other public cloud platforms, including IaaS and PaaS technologies and how they translate into business impact. Versed in cloud migration and modernization.

  Competitive Landscape. Knowledge of enterprise software solutions and cloud and and other vendor landscape including Salesforce and SAP.

  Understanding of partner ecosystems and the ability to leverage partner solutions to solve customer needs

  BizApps experience with solutions such as Dynamics 365 or Power Platform (preferred skills)

  Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .

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