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Private Brand Category Development Specialist
Private Brand Category Development Specialist-December 2024
Salisbury
Dec 16, 2025
ABOUT PEAPOD DIGITAL LABS
With a diverse and welcoming employee base, Peapod Digital Labs stands out among other digital and commercial companies. Women who join the PDL team will find flexible work arrangements including hybr
501 - 1,000 employees
Technology
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About Private Brand Category Development Specialist

  Address: USA-NC-Salisbury-2110 Executive Drive

  Store Code: CENTER STORE - NON EDIBLE DSD (27142)

  What's Our Dish

  Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

  Browse The Aisles

  This position provides critical support to drive Private Brands (PB) sales, margin and penetration in collaboration with the Category, Merchandising and Pricing teams for an assigned category area. Provides key partnership with brand category teams to ensure that Private Brands can drive local sales objectives. In conjunction with the PB Category Development Manager, short- and long-term strategic plans at the category level, including but not limited to category business plans, annual planning, promotional and sales planning, product marketing, and new item development (with focus on innovation and renovation). This role will also provide support for new product development areas, and plug in with brand partners to develop and drive launch plans and marketing for new or redesigned products.

  Recipe for Success - What's "in store" for the roles:

  Supports category business meetings with suppliers to develop scorecards, performance metrics, long range plans and shared opportunities.Assists the management and analysis/reporting all category aspects related to Private Brands for US local brands including product quality, financial performance, price, promotion and placement.Assists and lead development of PB business plans and targets including sales, profit, penetration, impact to stores, and consumer satisfaction.Assists with providing category insights into competition, Best in Class (BIC) programs, industry and consumer trends to recognize opportunity areas.Supports development of innovation across assigned categories and responds to the insights and latest trends in order to meet or exceed the Brand's shopper expectations.Responsible for assigned mid-size categories responsible for approx. $100 - $250 million in sales and mid-level sku and supplier complexity. Supports/performs the development and launch of new Private Brand products and end-to-end process for product development.Assists with driving Brand's PB category plans and formal PB category reviews, period scorecards, and category plans that bring impact and influence to move business and decisions forward.Assists with maintaining/maintains category surveillance.

  The Essentials In Your Cart - The required ingredients

  Bachelor's degree or related level of experience in the specific retail category management area At least 1 year experience in a category management support role Good discernment and the validated ability to provide strong customer service to partners

  Extra Spices - What you should bring to the table

  Strong communication & presentation skills (verbal and written)Ability to interpret and react to syndicated data reports (e.g. Nielson, EYC, etc.)Strong analytical and problem solving skills, and able to use reporting tools and to support developing insights from data provided, including use of data to state a case and problem-solving abilityDemonstrates curiosity and an interest in learning and improving upon standard processesStrong project management skills, including measurement, reporting and analysis Ability to navigate ambiguity, adapt quickly to shifting priorities, make timely decisions and drive behavioral change within the company Strong proficiency in multi-tasking and handling multiple priorities Successful track record in establishing relationships at all levels of the organization Problem solver with the ability to switch seamlessly between critical thinking and tactical execution within a fast-paced environment

  #LI-BC1 #LI-HYBRID

  Join Us at Our Table

  Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

  We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

  We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

  We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at [email protected]

  Job Requisition: 348020_external_USA-NC-Salisbury_10172023

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