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Principal Area Sales Manager- Retail
Principal Area Sales Manager- Retail-March 2024
Boston
Mar 29, 2026
About Principal Area Sales Manager- Retail

  At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

  The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .

  Interested in joining us on our journey?

  GE Appliances’ Principal Area Sales Manager is responsible for all sales activities with the New England Appliance Group (NEAG) which is a member of the NECO Alliance. This distributor has members from across New England and this candidate is expected to live in the area. The P4 ASM will manage front-end to back-end sales experience from executing merchandising plans, sales training, and pricing/promotional strategies, managing distribution and fulfillment and regularly meeting with buyer/ merchandising team. This position will require active communication with GE Appliance leadership, as well as the ASM’s (peers) that call on the individual customers

  Position

  Principal Area Sales Manager- Retail

  Location

  USA, Boston, MA

  How You'll Create Possibilities

  Responsibilities will include :

  The position is in or around the Greater Boston Mass.

  Selling and promoting appliances to new and existing appliance retail customers, to include national accounts and independent dealers.

  Identifying new business opportunities and developing marketing strategies to grow the territory.

  Executing and delivering sales and margin operating plan.

  Developing and executing merchandising/promotional strategies and programming within each account to drive sell-through and account profitability.

  Quantitative sales expertise, ability to run ROI reports, calculate margin and delta scenarios.

  Preparing presentations and developing sales materials to lead product sales training for customers.

  Creating a variety of status reports including activity, follow-up, and adherence to goals.

  Resolving customer issues in a timely and accurate manner.

  Traveling to customers and with ASM’s within territory.

  Relocation assistance available

  What You'll Bring to Our Team

  REQUIRED:

  Minimum of seven (7) years sales experience

  Bachelor’s degree or equivalent experience

  Work from home office

  PREFERRED:

  Experience in developing, organizing, and implementing sales plans.

  Proven record of building relationships with customers, management, and peers to drive results.

  Excellent communication, presentation, organizational and negotiation skills.

  Proficiency using Excel and specifically tools like “VLOOKUP”.

  Mastery of GEA’s Oracle system including order management processes

  Proven record of being a self-starter working proactively and independently and multi-tasking in a fast-paced, deadline-driven environment.

  Ability and willingness to travel to current and potential customers within assigned territory.

  Previous GE Appliances sales experience and/or appliance/retail sales experience.

  Knowledge of advertising and sales promotion technique

  Our Culture

  At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities

  GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

  GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

  GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

  If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]

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