About the Platform Solutions Division:

　　In Platform Solutions (PS), we power clients with innovative and customer-centered financial products. We bring the best qualities of a technology player and combine that with the best attributes of a large bank. PS is comprised of four main businesses, underpinned by engineering, operations and risk management:

　　Transaction Banking (TxB), a cash management and payments platform for clients building a corporate treasury system Enterprise Partnerships, consumer financial products that companies embed directly within their ecosystems to better serve their end customers ETF Accelerator, a platform for clients to launch, list and manage exchange-traded funds

　　Join us on our journey to deliver financial products and platforms that prioritize the customer and developer experience.

　　About Transaction Banking (TxB):

　　We aim to build a modern and digital-first transaction banking solution to serve our clients. Our business combines the strength, heritage, and expertise of a 150-year-old firm with the agility and entrepreneurial spirit of a tech start-up. Our goal is to provide a best-in-class digital product that helps clients to succeed by giving them a holistic view of their business. Through the use of modern technology built on the cloud, we are the alternative to legacy platforms. We're a team of diverse experts helping our clients to build the future of their Treasury.

　　About this Opportunity:

　　The Vice President, TxB Marketing Strategy Lead will play a critical role leading Transaction Banking marketing, a key growth area of the division. They will partner across the divisional marketing team, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of the commercial objectives of the business. This VP will partner with client-facing business leaders to harness the top commercial priorities and translate them into full-funnel plans, reaching current and future clients as well as an ecosystem of other stakeholders including recruits and the media.

　　Responsibilities

　　Define and execute the marketing strategy for the Transaction Banking business, with an emphasis on growth marketing Identify and propose strategies to amplify TxB client offering, working in close partnership with broader Client Marketing teams & TxB leadership team Identify and segment new client audiences, pair with appropriate marketing channels to drive lead generation Provide strategic input on all TxB content to ensure content is relevant to clients and flawlessly executed Work with third party agencies to produce multimedia content, author white papers, etc Partner with Paid Media and Social Media leads to drive TxB messaging strategy Lead social media strategy for TxB leaders Collaborate with TxB Partnerships lead to drive unified marketing strategy across channels Collaborate with cross-divisional stakeholders including the Executive Office, Legal, Compliance, etc Partner with key stakeholders across the firm to deliver "One Goldman Sachs" to clients

　　Qualifications

　　Bachelor's Degree in marketing or related field At least 7-10 years of experience in marketing or related field Creative problem solver Success in navigating corporate environments or startups Comfortable working autonomously Self-motivated individual interested in a fast-paced and rapidly evolving organization Commitment to excellence and integrity Experience in the financial services industry and/or knowledge of payments and enterprise technology or banking Experience working in a highly regulated industry Transaction Banking, payments, or treasury experience is a major plus Ability to partner with subject matter experts to drive content development and delivery including LinkedIn content, whitepapers, client newsletters, etc. Proven experience in writing digital content and editing

　　Creative, collaborative thinker and natural storyteller with a passion for communicating and making complex topics simple Ability to influence stakeholders and champion the use of content Experience managing projects with many moving parts Collaborative, team player attitude with the ability to navigate and influence the organization Excellent attention to detail and ability to act on detailed feedback Excellent communication, interpersonal, organizational, time management and planning skills Experience with Salesforce, Adobe Campaign, LinkedIn, Sprinklr, and other modern B2B marketing tools Go getter with a "can do" attitude, the perfect candidate for this role should be ready to assist with any and all tasks

　　About Goldman Sachs:

　　At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

　　We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

　　We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process.

　　Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

　　© The Goldman Sachs Group, Inc., 2023. All rights reserved. Goldman Sachs is an equal employment/affirmative action employer.

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