Brand Manager- Pedialyte® position. This position will be based in Guatemala City.

　　About Abbott

　　Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

　　Working at Abbott

　　At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

　　Career development with an international company where you can grow the career you dream of .

　　Sales Incentive Plan

　　A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

　　A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

　　The Opportunity

　　This position is based in Guatemala for our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life.

　　As the Brand Manager, will design, execution and control of the marketing and commercialization strategies for the brand in CADR region. The purpose is to launch and generate a continuous growth of a new brand in the category, by driving a competitive position through the maximization of market opportunities in the nutritional market.

　　Guarantee the design and development of the marketing strategies for the Brand. Make sure they are aligned with Abbott strategy and track implementation to achieve the margin, sales and market share targets. Maximize market growth opportunities jointly with the multifunctional teams.

　　What You’ll Do

　　Translate the general Corporate and regional strategies of the Company to specific marketing strategies that cover the local business needs. Establish marketing strategies for brand(s) including advertising/promotions, pricing strategy, distribution, channel management, product development, tactical plan development and execution.

　　Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace. Develop annual digital and innovation strategy and omni-channel plan for the brand, aligning the efforts of Marketing and Sales to drive demand for Abbott Nutrition Brands.

　　Review, comment and approve the marketing strategies that the assistant product manager under this role responsibility generates. Use as criteria for evaluation the corporate policies, economic feasibility, impact in the business and other key business factors.

　　Supports the identification of potential new local commercial opportunities in terms of product/brand, consumer engagement and go-to-market solutions. Keep a constant interaction with regional and global management of the general aspects of the business in charge. Develop, sustain and support direct the marketing team that supports the Brand with a clear strategic thinking and high standards of execution.

　　Conduct the analysis and strategic planning in the pre-demand process and demand to guarantee the right supply of the products. Develop the knowledge and competencies of the multifunctional team and the direct reports to understand properly the brand.

　　Required Qualifications

　　University Degree, graduated from Nutrition, Industrial Engineer, Business Administration, Economy, Marketing or similar degree.

　　3-5 as a Brand Manager in a Multinational company.

　　Similar brands management, Knowledge of Central American markets, Commercial experience is desirable.

　　Advanced English level.

　　Digital skills: Microsoft Office (Excel, Word, Power Point, Power BI). Digital marketing is desirable.

　　Available to Travel: 40%

　　Fieldwork: 60%

　　Apply Now

　　Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

　　Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

　　An Equal Opportunity Employer

　　Abbot welcomes and encourages diversity in our workforce.

　　We provide reasonable accommodation to qualified individuals with disabilities.

　　To request accommodation, please call 224-667-4913 or email [email protected]