The Marketing Product Lead Analyst is a senior level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.

　　Responsibilities:

　　Partner with Product Management in managing strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions

　　Create and deploy marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors

　　Develop plans and ensure successful execution functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement

　　Create and deploy E2E processes for newly-established partnerships and products - including acquisition through various channels and Client onboarding

　　Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on approaching the marketplace

　　Develop client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients

　　Collect client and competitor market research, develop a product innovation roadmap, and manage all aspects of program life cycle management including market demands, technology trends, and competitive field

　　Qualifications:

　　5 + years of relevant experience

　　Experience working across multi-function, global business

　　Experience working with internal/external partners to deliver consumer facing solutions

　　Knowledge of the business and optimizing internal/external resources and cross-functional teams

　　Knowledge on payment organizations marketing & sales processes

　　Knowledge of bank industry market practices / market campaigns

　　Ability to collaborate and influence without direct authority

　　Ability to lead, partner, and negotiate with cross-functional teams to deliver client needs

　　Very good knowledge of English – both written and verbal (B2 min)

　　Bachelor’s/ Master’s degree or equivalent experience

　　Citi Handlowy offers:

　　Job contract and social benefits (private medical care, fitness card, life insurance, pension programme, co-financing of cultural and entertainment events and more. Full list can be found here: www.karierawciti.pl under Benefits for you and Benefits for your loved ones sections)

　　Possibility to gain globally appreciated work experience

　　Friendly and supportive culture and team

　　Flexible and partly-remote working conditions

　　This role is located at Citi Handlowy (Bank Handlowy w Warszawie SA), please read our privacy policy: BankHandlowyPolandPrivacyNotice (https://careers.citigroup.com/docs/policies/BankHandlowyPolandPrivacyNotice.pdf?ieNocache=483)

　　Product Management and Development

　　Product Management

　　Full time

　　Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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　　Citi is an equal opportunity and affirmative action employer.

　　Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.