At Qualtrics, we create software that the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18,000 clients globally. Building a category takes grit, determination, and an appreciation for the unconventional-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

　　When you join one of our teams, you'll be part of a nimble group that's empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved by collaborating and iterating until the best solution comes to light. You won't have to look to find growth opportunities- they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that's work worth doing.

　　Paid Search Specialist

　　Why We Have This Role

　　The Global Acquisition Team is instrumental in propelling the worldwide expansion of our business. Leveraging digital platforms-including Paid Search, Paid Social, Content Syndication and our direct web channels-we aim to expand our customer base and provide tailored experiences that resonate with each local market. Partnering across the business our strategy focuses on harnessing the power of these digital avenues to meet the unique needs of our prospects and customers on a global scale.

　　How You'll Find Success

　　This role requires a blend of creativity, analytical prowess, relationship building and technical knowledge to effectively manage campaigns and drive momentum in the business.

　　Strategic Planning: Ability to develop comprehensive paid media strategies that align with the company's goals.Platform Expertise: Proficiency with paid media platforms such as Google Ads, Facebook Ad Manager, LinkedIn Advertising, and other social and search platforms.Budget Management: Skills to manage and allocate budgets effectively across campaigns to maximize ROI.Analytical Skills: Strong capability to analyze campaign performance data to inform future strategies and report on ROI.Ad Copywriting: Crafting locally compelling ad copy that resonates with the target audience and drives quality lead volume. .Creative Thinking: Developing creative concepts for campaigns that stand out and capture the attention of potential customers.A/B Testing: Running comparative tests on different ad elements to optimize performance and improve results.Knowledge of Targeting and Segmentation: Understanding how to segment audiences and target them effectively with personalized messaging.Conversion Rate Optimization (CRO): Skills to optimize landing pages and ad design to improve the rate at which clicks convert into desired actions.Ad Compliance: Knowledge of advertising regulations and compliance standards across different platforms and regions.Collaboration: Working with other teams, such as creative, localisation, sales development reps, and product campaigns teams, to ensure cohesive campaigns that support broader business objectives.Trend and Skill Self Awareness: Staying up-to-date with industry trends, platform updates, and best practices in paid media.

　　How You'll Grow

　　Mastery of Skill Set: We aim to develop the best talent in tech and drive to continuously learn new skills and platforms, such as mastering emerging ad technologies or getting certified in advanced features of existing platforms.Data-Driven Decisions: Enhancing your ability to make data-driven decisions by deepening your understanding of analytics, learning to interpret complex data sets, and staying up to date of the latest tools for data interpretation.Cross-Functional Collaboration: Seeking opportunities to collaborate globally with other departments, like sales development, content, field marketing, localization and product teams, to gain a more holistic view of the business strategy and understand how paid media fits into the larger picture.Industry Engagement: Attending webinars, workshops, and conferences to stay current with industry trends and network with peers. Test new ideas and strategies in your campaigns.Leadership Skills: We encourage leadership and taking the lead irrespective of your level at Qualtrics. You will have the opportunity to lead a cross functional pod, mentoring other team members, leading campaign strategies, or in the future managing a team.

　　Things You'll Do

　　Regional Acquisition Strategy: As a key member of the team develop and implement paid media strategies tailored to the specific needs and characteristics of each regional market.Budget Management: Allocating and managing the budget for paid media campaigns in the region, ensuring optimal spend for maximum ROI.Localized Content Creation: Working with the localization and creative teams to develop ad content and landing pages that resonate with the regional audience, including language and cultural nuances.Platform Management: Setting up and managing campaigns on various paid media platforms such as Google Ads, Bing, Facebook, and LinkedIn and regional website progression with a focus on the continuous progress of each region.Performance Analysis: Monitoring and analyzing the performance of campaigns, using regional data to optimize strategies and tactics.Audience Targeting and Segmentation: Identifying and targeting specific audience segments within the region, using demographic, psychographic, and behavioral data.Compliance and Localization: Ensuring that all campaigns comply with regional advertising laws and regulations and are appropriately localized.Collaboration and Reporting: Working closely with the SDR and Field teams and other Demand Gen teams ensure alignment of strategies and reporting on regional campaign performance.Market Research: Keeping abreast of regional market trends, consumer behaviors, and competitive landscape to inform and adjust paid media strategies.

　　What We're Looking For On Your Resume

　　2-3 years hands on Paid Media experience in particular in paid search campaign optimisation and budget pacing managementCertified in Google Ads, Display, Video & MeasurementLinkedIn Ads trained and certifiedA self starter who ideates and initiates actions and ideasA person who likes to work as part of a wider global team who thrives on collaboration

　　What You Should Know About This Team

　　Our team is truly global and made up of a hugely talented, fun and collaborative group. We are based across the global spanning locations such as Dublin, Tokyo, Sydney, Utah and Buenos Aires. In this role you will be supported and coached to make an impact!

　　Our Team's Favorite Perks and Benefits

　　Focus Fridays - no meetings!Regular team bonding, including monthly happy hoursSkip level and peer coachingPersonalized training and development plans

　　Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

　　Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act

　　Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

　　Qualtrics Work Experience - As we look to the future, we believe that our teams are better together. Being together will help us learn more, grow faster and ultimately deliver better results for our customers and Qualtrics. Roles tied to an office location work 4 days per week in the office together and 1 day from home, with a strong spirit of flexibility around taking time for personal, health, and family moments in our work weeks. Our managers work with their teams to create a collaborative, engaged work environment, and arrangement that works for each of our team members.

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