Kforce has a direct client that is looking to hire a Paid Advertising Specialist for their Easton, PA location. This position is a Hybrid work environment.Responsibilities:

　　Drive revenue and brand awareness: Create and execute strategic paid advertising campaigns across multiple platforms, including programmatic buying platforms, retargeting, and affiliate networks

　　Champion cutting-edge tactics: Leverage your expertise in programmatic buying, retargeting, prospecting, and influencer marketing to reach the right audience and deliver impactful results

　　Craft compelling ad copy: Write persuasive ad copy that resonates with our target audience and drives clicks and conversions

　　Data-driven optimization: Be a data master; Analyze campaign performance, identify optimization opportunities, and implement ongoing adjustments to maximize ROI

　　Stay ahead of the curve: Research and recommend new paid advertising platforms and strategies to keep Famous Smoke Shop at the forefront of the digital marketing landscape

　　Collaborate like a champ: Work closely with the marketing team and other departments to ensure seamless campaign execution and alignment with overall marketing goals

　　Proven experience in paid advertising, ideally within the e-commerce or retail industry

　　A strong understanding of programmatic buying, retargeting, prospecting, affiliate marketing, and influencer marketing is a must

　　Expertise in analyzing and interpreting campaign data and making data-driven decisions

　　Excellent written and verbal communication skills, with the ability to clearly articulate complex marketing concepts to stakeholders

　　The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

　　We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

　　Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

　　This job is not eligible for bonuses, incentives or commissions.

　　Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

　　Compensation Type:YearsMinimum Compensation:65000.00Maximum Compensation:75000.00