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Owned/Earned Media Manager
Owned/Earned Media Manager-May 2024
Warsaw
May 23, 2026
ABOUT ELC BEAUTY
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximat
10,000+ employees
Consumer Goods & Services
VIEW COMPANY PROFILE >>
About Owned/Earned Media Manager

  This position creates centralized communication strategy for owned and earned media for assigned brand (in this case Clinique, Aveda, Smashbox). Manages media relations. Works closely with other ELC local, regional and global teams (consumer engagement, virtual selling, paid media, brand, ecommerce, commercial) to create centralized digital activation plans.

  Main responsibilities:

  Analyzes local markets and builds understanding of regional and local consumer social media behavior, with strategic recommendations. Manages owned social media platforms (Facebook, Instagram, YouTube,...) of the brands, including community management, and sales activations on social media pages in cooperation with agencies and internal stakeholders. Manages PR & Influencers relationships, budget and activations. Manages external agencies and internal process and teams to creates, review and localizes assets for social / digital platforms, maximizing opportunities for centralized activities and assets. Analyzes and reports performance of owned and earned regional adaptations and local activations, recommends improvements and relevant actions. Assures maximization of biggest CE centralized communication opportunities to increase share of voice and engagement, but also playing local activations when strategically important. Coordinates execution of non-standard activations in the owned and earned media area.

  Qualifications

  Requirements:

  3+ years experience in e-marketing and social media with proven track record in similar position. Ability to create interesting and engaging content in line with the brand strategy. Familiarity with influencer and digital marketing with knowledge of digital marketing terms and KPI's. Ability to use owned and earned media analytics tools and draw logical conclusions from them. Keen interest in social media and new ways of communication. Independence in action and highly developed work organization skills. Knowledge of English at a level enabling free communication (spoken and written).

  Job: Marketing

  Primary Location: Europe, Middle East, Africa-PL-MZ-Warszawa

  Job Type: Standard

  Schedule: Full-time

  Shift: 1st (Day) Shift

  Job Number: 2315343

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