Head of Digital Personalization

　　• Location: Esplugues de Llobregat (Barcelona)

　　• Type of Contract: Permanent, Full time

　　• NPPE Generating Demand

　　• Type of work: Hybrid

　　• Work Language: Fluent Business English

　　The role

　　Reporting to the Communication and Digital Director, you will be responsible for leading the implementation of Nestlé Purina Petcare's website, CRM, organic search, CES and Digital Products strategy across European markets. You will work closely with cross-functional teams to deliver personalized and engaging experiences for our consumers.

　　What you’ll do

　　• Drive the definition and development of personalized digital products and experiences for Purina's owned assets, including a monetization strategy.

　　• Lead the deployment of the Digital Marketing Analytics & Data strategy, enabling data-driven consumer marketing decisions.

　　• Deploy and optimize above brand, above market CRM strategy and operations, focusing on acquisition, retention, personalization, and monetization of 1st party data.

　　• Develop and optimize the performance of the Search strategy 2.0 (Organic/Paid/eRetailers) through subject matter expertise and capability building.

　　• Manage a team of subject matter experts on CRM, CES, UX/UI, Digital Products, and Digital Marketing data & analytics. Foster collaboration with Brand Content Teams and external parties to drive digital integration and identify scalable opportunities.

　　We offer you

　　We offer more than just a job. We put people first and inspire you to become the best version of yourself.

　　• Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.

　　• Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.

　　• Hybrid working environment with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill!

　　• Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.

　　Minimum qualifications

　　• + 10 years in Digital Marketing with management of CRM and integrated marketing multi-channel programs, with a focus on personalization and consumer engagement

　　• Proven track record of successfully implementing and managing digital personalization initiatives.

　　• Range and depth of functional digital expertise across all areas (i.e. SEO, paid search, display, affiliates, social media, owned properties)

　　• Strong understanding of consumer behavior, data analytics, and segmentation strategies.

　　• Experience with CRM platforms, marketing automation tools, and content management systems.

　　• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.

　　Bonus Points If You:

　　• +2 years’ experience as responsible for consumer experience for a major brand, native digital company, or consultancy. Preferably in above-the-market roles.

　　• Strong analytical mindset and strategic thinking.

　　• Experience of managing teams, coaching, and developing people.

　　About Nestlé

　　We are Nestlé, the largest food and beverage company in the world, with a presence in more than 185 countries. With net sales of CHF 94.4 billion in 2022, the company has over 291,000 employees and 418 factories in 85 countries. Our values are based on respect: respect for ourselves, respect for others, respect for diversity, and respect for our future. Nestlé is dedicated to offering high-quality food and beverage products and services that contribute to the nutrition, health, and well-being of people, pets, and the planet. Additionally, it is committed to being a leading company in sustainability and achieving net zero greenhouse gas emissions by 2050. Want to learn more? Visit us at: www.nestle.com

　　About Nestlé Purina Petcare:

　　Nestlé Purina Petcare is a leading global pet food company dedicated to improving the lives of pets and the people who love them. With a wide range of trusted brands, we strive to provide nutritionally balanced and delicious pet food options.

　　We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.

　　Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day. You own a piece of the action – make it count.

　　Join Nestlé #beaforceforgood

　　How we will proceed:

　　You send us your CV → We contact relevant applicants → Interviews → Feedback → Job Offer communication to the Finalist → First working day