THE ROLE:

　　As a Marketing Specialist you will be responsible for executing the Go-To-Market strategies of Logitech G´s Simulation, Console and Creator business in the Nordics. You will report to the regional Marketing Manager Gaming in the Nordics and help identify, evaluate and drive business opportunities within your categories, with the overall aim to gain market share, drive revenue and build brand equity. If you have a keen interest in the dynamic gaming industry, a proven track record and love creating high impact marketing campaigns & partnerships, then this role is for you!

　　KEY RESPONSIBILITIES:

　　Develop a rolling 4 quarter marketing plan aligned with local and EMEA priorities in order to drive brand equity and revenue growth

　　Work closely with the regional Marketing Manager Gaming and EMEA Category leaders to ensure that the local marketing plan is appropriate to local needs

　　Ensure that the local marketing plan reflects the priorities of the business and is based on key and actionable consumer insights

　　Collaborate with local sales team in order to align and secure targets

　　Communicate the marketing plan to key stakeholders and act as an advocate and champion for Logitech G´s Simulation, Console & Creator portfolio

　　Take ownership for NPI´s (New Product Introductions), manage execution (both offline and online) and ensure proper ROI tracking of activities

　　Brief and excite local management and sales teams on upcoming product introductions.

　　Develop and launch ATL & BTL marketing campaigns together with Marketing Manager

　　Launch necessary POS installments

　　Manage the successful implementation of the plan within the defined budgets (MDF and OPEX) & within the given timelines

　　Work closely with the local sales- and field sales force to ensure best-in-class execution online & offline

　　Conduct market visits to follow-up on the implementation in-store

　　Track campaign results and share with key stakeholders

　　If necessary, drive adjustments of the plan throughout the fiscal year

　　Share best practice both locally and within EMEA

　　Managing the category portfolio

　　Work with the key account managers to define the marketing activities (MDF) required for each retailer account and quarterly align plans with the Marketing Manager.

　　Create and follow up strategic annual plan with top customers

　　Work with key account managers to formulate local trade marketing needs at key customers.

　　Attend customer meetings in the region

　　Develop and launch strategic product bundles with key partners across the region

　　Define account specific KPIs and follow up on results

　　Understand the basics of the category P&L

　　Identify gaps in category portfolio and act if opportunity arises

　　Drive brand & E-sport partnerships in the Nordics

　　Take ownership of local partnership strategy for Logitech G Simulation & Console Gaming in Nordics

　　Identify & secure key Nordic partners for joint partnerships to drive awareness and engagement for our brands

　　Increase our presence and help build the Nordic E-racing ecosystem

　　Tune in and engage local grass root gaming communities

　　Create high impact brand presence at selected consumer / gaming events across the region

　　Further develop and amplify our existing partnership with Inferno Online & Swedish E-sport Federation (SESF)

　　Assist regional Marketing Manager in strategic E-sport partnerships

　　Management of external agencies

　　Take responsibility in managing external agencies to ensure a best-in-class and cost effective execution of the required services

　　Agencies to manage: Media agency, PR and Trade Marketing agencies, Activation agencies, Design agency

　　Management of key strategic influencers / creators

　　Together with local PR agencies identify and secure relevant influencers for Logitech G

　　Create an annual plan with influencer to build awareness and engagement for our brands

　　Follow up on performance of influencer collaboration and share with local management team

　　QUALIFICATIONS:

　　Bachelor’s or Master’s Degree in Business, Marketing, or equivalent work experience

　　+3 years in Product Marketing, Brand Management and or Agency experience

　　Must have knowledge of digital marketing, advertising, social media, PR and retail

　　Proficient in Microsoft Office and Google Workspace

　　Must have experience with a consumer facing brand in hardware, consumer electronics or gaming hardware / software.

　　Experience in planning and executing consumer / customer events

　　Positive if applicant has experience in working on a Nordic level

　　Great communication skills - both written and verbal

　　Strong project management and planning skills

　　Critical thinking and analytical skills

　　Positive, dynamic and flexible mindset. Highly self motivated and autonomous

　　Enjoys playing video / PC games and has an eager interest in the gaming industry and knowledge of the nordic gaming landscape

　　Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

　　Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

　　We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

　　“ All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

　　If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 510-713- 4866 for assistance.

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