Company Profile:

At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.

We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben Jerry’s, The Dollar Shave Club and Surf.

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.

Key Responsibilities / Focus Areas :

Category Growth Strategies

Localise (Develop and deploy) CGS at channel and customer level. Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in

Innovation

Define national innovation launch plan to channels/customers. D4C/D4R: executes locally AND integrates upstream into BU

Targets and Budgets

Allocate USG targets and investment to deliver BG strat by channel and customer Define budgets by channel and customer to deliver UOM target from BU.

Pricing and promotions, Mix

Own Pricing Promo strategy. Lead monthly forecasting process and report and own Pricing Promotions Mix NRM: Ownership of L4 and L5

Execution

Deploy strategically aligned commercial plan in Market via CBDDeploy launch plans to channels/customers to ensure strength of execution Define channel / Customer Execution: (SoS, TDP). Shopper / Digital marketing led

Capability

Deploy core capabilities required to win by Channel and Customer. Catman / Shopper / NRM

Context and Main Purpose of Job:

Lead in Market Plan execution (Aligned to BU Strategy) Dynamic Resource Allocation

Localises Category Growth Strategy Executes strategically aligned Commercial Plan in Market

Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly. Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM) D4C/D4R: executes locally AND integrates Channel Customer upstream into BU

KPI’s and Dimensions:

USG (Win the Shelf: Share of shelf, TDP) GM / UOM (Fuel for growth: Dynamic TTS allocation / NRM / Shopper BMI % BW (iRSV ahead of MS, AGS Top Tier, Category Management /Captaincy)

Key Interfaces:

BU CSP

BG Market Lead

CBD / CDVP

Direct Reports: Stat Insight / Planning and Operations

Functions: Market Finance Supply Chain.

Key Skills and Knowledge:

Key Skills

Innovation mindset; Commerce channels execution and digital business models; Commercial Strategy and Business Acumen / NRM; Category Growth Management; Data-Drive Mindset; Customer and Retailer Understanding

Standards of Leadership

(Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture.

Relevant Experiences:

Prior experience in a CBD role

En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

Job Category: Customer Development

Job Category: Ventas

Job Category: Développement de la clientèle

Job Type: Shopper Customer Marketing Manager_Proximity

Industry: UnileverExperiencedProfessionals