Company Description

　　On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brands add to peoples’ lives and to culture; they help build ideas in the world, and they leave something behind. See fallon.com for more information and examples of our work.

　　Fallon strives to ensure diverse perspectives, backgrounds, and experiences are represented—and that everyone feels seen, heard, and has a sense of belonging. Whether that be through recruiting and retaining diverse talent, creating a dialogue around systemic issues and obstacles for diverse individuals, or ensuring our work reflects diverse perspectives, our efforts focus on enacting change through acknowledgment, education, accountability, action, and celebration.

　　Job Description

　　The Fallon Media Planner is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity.

　　QUALIFICATIONS & RESPONSIBILITIES

　　This position requires at least two (2) years of prior media planning experience (Assistant Media Planner or Media Planner level). This person should be able to:

　　Develop and execute creative media solutions based on client needs

　　Steward execution of plans, goals, and budgets

　　Consult industry research and resources to develop rich audience insights to inform plan recommendations

　　Build audience recommendations using syndicated tools, such as MRI Simmons and/or Comscore, and replicate and activate those audiences in social platforms

　　Evaluate vendor proposals/working with internal buying teams to facilitate media buys

　　Stay current on industry trends and content

　　Conduct/present pre- and post-buy media analyses

　　Communicate/meet with clients to facilitate development and execution of plans

　　Manage the trafficking of assets

　　Mentor and develop junior team members, and supporting supervisor with day-to-day tasks

　　ADDITIONAL REQUIREMENTS

　　Proficiency in Word/Excel/PowerPoint/Keynote

　　Strong written and verbal communication skills

　　Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics, etc.)

　　Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (comScore, Pathmatics), and trafficking (DCM)

　　In-platform experience within Google Campaign Manager 360, Meta and X (Twitter) required

　　In-platform experience on Snap, TikTok, and Google Ads is a plus

　　Qualifications

　　Additional Information