Position Overview:
The Coca-Cola's Summer Internship program is a 10-week experience at our headquarters in Atlanta, GA. The Marketing Technology Analyst Intern will be part of our Global Marketing Technology organization and be responsible for building precision marketing system integrations to enable personalized consumer experiences.
Job Description
To connect Marketing Data with Marketing Technology through understanding Advertising Technology and Marketing Technology capabilities and integrating with data sources to drive marketing effectiveness and efficiencies to deliver consumer-centric experiences.
Function Related Activities/Key Responsibilities:
Understand the AdTech & MarTech domains, tools, and capabilities used for audience segmentation and activation
Execute SQL queries for data analysis and key performance metrics
Understand Marketing analytics data and derive patterns & audience cohorts that can be used for marketing campaign activation
Analyze PII data to understand consumer propensity to buy, churn, and consumer lifetime value
Leverage cloud storage systems, including Amazon Web Services (AWS), to enable marketing data flow into the Consumer Data Platform (CDP) for marketing campaign activation
Build and analyze post-campaign data from AdTech and MarTech systems for audience and campaign optimization
Analyze and share new data opportunities for consumer audience extension and targeting
Technical Skills
SQL, Big data, Postgres
Configure cloud systems like AWS, Azure, etc.
Data modelling techniques and languages
Data Analytics such as linear regression, perspective & predictive modelling techniques
Nice to have - Marketing technology tools such as Consumer Data Platforms (CDPs), Demand Side Platforms (DSPs), and Web Analytics
Functional Skills:
Product management
Technology management
Communication and excitement for new challenges
Cross-functional & geographical collaboration
Education Requirements:
Currently pursuing a degree in Computer Science, Computer Engineering, Data Analytics, Data Engineering, or similar field of study.
Compensation
4679.00 per month for Undergraduate
Base pay may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and other benefits, dependent on the position, is offered.
Sponsorship
The Coca-Cola Company is committed to fostering a diverse and inclusive workforce. Our company recognizes the immense potential and unique experiences that international candidates can bring to this role. As such, we are open to candidates who may require sponsorship in the future on a limited basis.
The Coca-Cola Company is committed to fostering a diverse and inclusive workforce. Our company recognizes the immense potential and unique experiences that international candidates can bring to this role. As such, we are open to candidates who may require sponsorship in the future on a limited basis.
Skills:
organization
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/about-us/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.