Position Details

　　Position Information

　　Announcement Number STAFF - VA - 24121

　　For questions regarding this position, please contact:

　　Julie Kipfer at (406) 994-5737 [email protected].

　　Classification Title Media/Info Spec

　　Working Title Marketing Strategist

　　Brief Position Overview

　　The Marketing Strategist will develop and implement marketing strategies to enhance and advance specific areas of MSU . In addition, they will work to generate positive affinity for MSU units and enhance the overall reputation in service to the university mission. Examples of this could include developing marketing strategies to increase enrollment, plans to improve retention, or further drive audiences to action in support of the university. The Marketing strategist ensures that all communications and infrastructure are aligned and support the goals and vision of the university’s strategic plan.

　　The incumbent will identify, plan, and execute communications activities designed to advance specific areas of MSU and MSU at large as assigned. The Marketing strategist plays an active role in assisting campus offices in the development, creation, and management of content for distribution through a variety of outlets. They will identify high-impact exposure and investments that can deliver a strong return on investment.

　　Housed in University Communications and reporting to the Chief Marketing Officer, and in collaboration with areas of campus as assigned, this position interacts with all parts of University Communications: creative services, photo/video, web communications, social media, news and printing, as well as other internal constituents, to develop and implement communications strategies for priority areas.

　　Position Number 4M1352

　　Department University Communications

　　Division University Communications

　　Appointment Type Classified

　　Contract Term Fiscal Year

　　Semester

　　If other, specify From date

　　If other, specify End date

　　FLSA Non-Exempt

　　Union Affiliation FOCUS-MFPE

　　FTE 1.0

　　Benefits Eligible Eligible

　　Salary Minimum $24/hr, commensurate with experience, education, and qualifications.

　　Contract Type Classified Salary

　　If other, please specify

　　Recruitment Type Open

　　Position Details

　　General Statement

　　The mission of University Communications is to enhance MSU’s public image, increase the public’s awareness of MSU’s accomplishments, and develop consistent communications that build our reputation. University Communications manages the marketing, promotional, and licensing efforts of the university and supports and promotes MSU’s activities through expert and creative communications. We provide a wide range of services to the university community through our operational units: Montana PBS , MSU News Service, MSU Creative Services, MSU Web and Digital Communications, University Marketing, MSU Public Relations, and University Printing. Our staff includes writers, editors, designers, photographers/videographers, social and news media specialists, publications specialists, marketing specialists, and web programmers.

　　Duties and Responsibilities

　　Establish and implement marketing communications tools and programs to elevate the reputation of, and participation in, assigned units within Montana State University.

　　Identify and implement targeted marketing and communications strategies to successfully advance the goals of university clients.

　　Prioritize workload so assigned university clients’ goals are met.

　　Research, write, and develop communications materials that advance the goals of university clients.

　　Develop marketing needs assessments in conjunction with relevant campus units such as Admissions, Planning and Analysis, or unit-specific data.

　　Develop and manage web content and social media for university clients.

　　Meet with academic, student success, and administrative units to provide the necessary support for their programs and goals.

　　Conduct quantitative and qualitative marketing research, analyze results, and create actionable plans.

　　Required Qualifications – Experience, Education, Knowledge & Skills

　　Bachelor’s degree in Marketing, Business, Communications, or a related field or an equivalent combination of education and experience.

　　Demonstrated experience producing original, creative content for marketing and promotional use across all mediums.

　　Demonstrated experience developing communications concepts and products that compel target audiences to action via written, verbal, and visual communications.

　　Working knowledge and understanding of the principles of graphic design, photography/video, and advertising on both print and digital platforms.

　　Experience creating and editing web pages using a content management system and developing social media content strategies.

　　Demonstrated experience developing and executing communications plans and timelines.

　　Preferred Qualifications – Experience, Education, Knowledge & Skills

　　Experience implementing market research tools such as surveys and focus groups.

　　Experience in higher education or complex multi-faceted organizations.

　　The Successful Candidate Will

　　Possess the ability to grasp the big picture, while implementing the necessary details of a communications strategy.

　　Have strong communication skills and the ability to collaborate with both internal and external stakeholders.

　　Demonstrated commitment to meeting high customer service standards.

　　Have the ability to generate new ideas and creative solutions to communications needs and the ability to work with diverse MSU stakeholder groups.

　　Possess a creative mindset with strategic follow-through and implementation skills.

　　In addition, the person in this position is an expert communicator who can effectively manage their time to accomplish multiple projects while maintaining a keen awareness of numerous variables and detail. They will possess the ability to work across all levels of campus, interact with contacts and leaders in identified units, and the ability to demonstrate exceptional written and oral communications skills, as well as strong organizational skills.

　　Position Special Requirements/Additional Information

　　This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time.

　　Physical Demands

　　To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skill, and/or ability required.

　　This position has supervisory duties? No

　　Posting Detail Information

　　Number of Vacancies 2

　　Desired Start Date Upon completion of a successful search.

　　Position End Date (if temporary)

　　Open Date

　　Close Date

　　Applications will be:

　　Screening of applications will begin on February 5, 2024; however, applications will continue to be accepted until an adequate applicant pool has been established.

　　Special Instructions

　　Diversity Statement