Bush Hog is one of the most recognized and successful names in the Agricultural Market. The Marketing Specialist II is a key position in the Company and will support and contribute to the company goals of profitability, return on investment, inventory turnover, and accident prevention. The Marketing Specialist II, under general supervision, will provide marketing support and coordinate marketing functions with other Bush Hog Inc. departments and outside vendors. Coordinate and manage social media advertising for Bush Hog. Provide web site help and support to dealers and sales representatives. Support the Sales Department by generating correspondence, performing computer software functions, and sales reporting.

　　Core Competencies for this position include:

　　Learning

　　People Relations

　　Communication

　　Position/Tech Knowledge

　　Results Driven

　　Essential Functions of the Job:

　　Focus, communicate, encourage, and contribute to Safety in all aspects of the job and all company meetings.

　　Key contact and content creator for all Bush Hog social media. Responsible for day-to-day activity within the Bush Hog approved social media sites of Twitter, Face Book, LinkedIn, and others.

　　Prepare mass mail-outs, email, and other outgoing information for mailing to dealers, customers, etc., as requested.

　　Maintain stock/supply of product and company literature, specifications, parts manuals, price books, copier supplies, fax supplies and other miscellaneous sales materials/forms as needed.

　　Coordinate with literature and printing fulfillment contractors.

　　Department lead within the use of Microsoft Project. Will lead sales and marketing projects and be responsible for the project facilitation, timetable and completion.

　　Maintain budget and track all departmental expenditures.

　　Run weekly, monthly, and special Make copies, support the forecasting effort, and distribute needed information to Customer Service and Marketing.

　　Key contact and lead for all trade shows and related media and marketing activity.

　　Manage the execution and logistics of trade shows to achieve business objectives.

　　Develop and manage event planning for all set up tasks, promotional items needed, literature, bookings and other details.

　　Coordinate design, layout and cost estimates of exhibits and displays.

　　Negotiate with vendors and service providers for best arrangements within budget.

　　Administer Dealer and Sales force incentive programs by creating programs, explaining procedures, completing supporting documentation, determining eligibility, submitting check requests and mailing to appropriate personnel. Follow-up on all documentation.

　　Administer New Dealer Programs to include letters of introduction, communication, set-up kits, special advertising credits, etc.

　　Identify media opportunities and develop content for dissemination via press releases, social media, websites and other distribution channels.

　　Ensure that key messages align with vital business strategies.

　　Build and manage all social media profiles and presences.

　　Scan the media marketplace to keep up-to-date on the latest media Submit proposals and budgets for new campaigns.

　　Submit check requests for direct payment to media for advertising purposes, mails and files copies.

　　Key contact with all outside vendors including advertising, media and marketing vendors.

　　Perform all other duties assigned by Supervisor.

　　Knowledge, Skills and Abilities (KSA’s):

　　Ability to be self-directed and achieve results under minimal supervision.

　　Ability to build and foster effective business relationships with executives, managers, dealerships, vendors and other internal and external customers.

　　Ability to embody Alamo Group’s high ethical standards and demonstrate personal and organizational accountability.

　　Excellent interpersonal, communication and public speaking skills, both verbal and Good grammar usage.

　　Good computer skills including knowledge and use of Microsoft Office Applications.

　　Knowledge of advertising through Social Media, including but not limited to Face Book, Twitter and You Tube.

　　Ability to create appropriate content for all media channels.

　　Analytical thinker with strong conceptual skills.

　　Able to prioritize and organize own work and work of subordinates.

　　Must be able to work overtime and weekends as required.

　　Travel will be required.

　　Education and Experience:

　　Bachelor’s degree in Marketing or Business Administration required.

　　5+ years’ experience specializing in Marketing/Advertising.

　　3+ years’ experience working with trade shows and event planning.

　　Working Conditions:

　　The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

　　This position is in a general office environment. May go into the manufacturing shop at times. Must be able to sit for long periods, standing for long periods and walking. Lifting required up to 20lbs. Able to travel to farm shows and sales meetings when required.

　　Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).