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Marketing Specialist
Marketing Specialist-March 2024
New Haven
Mar 29, 2026
About Marketing Specialist

  Description

  The Marketing Department is seeking an enthusiastic, detail-oriented, team player for a full-time Marketing Specialist role. Reporting to the Director of Marketing, the Marketing Specialist’s responsibilities include, but are not limited to:

  · Implementation of business development and marketing plans

  · Management of communications-related programs for the firm, practice groups, industry and client teams

  · Maintain the firm’s brand using established guidelines

  · Media and public relations strategy implementation, including preparing and distributing press releases and maintaining media contacts

  · Manage and monitor all firm social media accounts, including developing and maintaining a social media editorial calendar

  · Build on the firm’s existing social and digital platforms by identifying strategic growth opportunities that reflect the firm’s strategic priorities and maximize engagement with targeted audiences

  · Monitor, analyze and report on the firm’s social and traditional media engagement and other key metrics

  · Assist with the maintenance of the firm’s website, including content creation and working with attorneys to create client alerts and blog posts

  · Assist with the planning and organization of firm marketing events, including pre- and post-event promotion and attendance at events

  · Create marketing collateral and ensure that it stays up to date

  · Maintain relationships with vendors

  Requirements

  · Bachelor’s degree in Marketing or related field

  · 4+ years of marketing or business development experience in a professional services organization; legal industry experience highly preferred

  · Excellent oral and written communications skills, including superb attention to grammar, spelling and vocabulary

  · Creative writing and editing skills, along with innovative thinking and approach

  · Excellent project management and organizational skills

  · Ability to work in a high-paced environment, independently and as a member of a team with people of all levels

  · Ability to manage time well, prioritize effectively and handle multiple deadlines

  · Knowledge and proficiency in PC applications, including design programs and MS Office

  · Experience with CRM software

  · Experience maintaining social media accounts, creating targeted campaigns and integrating content across platforms preferred

  · Knowledge of social media tools for monitoring, management and analytics

  · Clear understanding of emerging tools and trends in marketing, digital communications and social media

  · Flexibility to work additional hours as necessary

  Innovation starts with people.®

  Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

  Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

  All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

  © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .

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