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Marketing Specialist
Marketing Specialist-February 2024
Nelsonville
Feb 11, 2026
About Marketing Specialist

  DescriptionFor almost 75 years, XTRATUF has been the leader in rubber boots for the commercial fishing industry. Now under Rocky Brands ownership and with an extended product line, XTRATUF is showing up in more places than ever - ski lodges, tailgates, operating rooms, breweries, farms, and more. Our non-slip outsoles, and oil, acid, and chemical resistant uppers create a unique product that is trusted around the world. XTRATUF is Alaska Proven and Built for All.Essential Duties and ResponsibilitiesTo perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:Collaborate from cross functional teams to help maintain a unified marketing effort between Marketing, Sales, Ecom, and agency partnersOwn day-to-day oversight of brand social channels and monitor campaign goalsDrive brand heat and engage with customers onlineIdentify new opportunities in existing and emerging brad adjacenciesPartner with the Sales team to execute wholesale level activations and ensure account successManage incoming creative requests and creative asset managementQualificationsThe requirements listed below are representative of the knowledge, skill, and/or ability required.About YouPassion and understanding of footwear/ fashion industry and trends2-3 years of experience with brand or agency marketing teamsKnowledge of social and digital media landscape and trendsStrong written and oral communication skillsFlexible self-starter able to jungle multiple projects at a timeExperience with Adobe CC (photo and video editing, graphic design) is a plusAbout Rocky BrandsFounded in 1932 Rocky Brands, Inc. designs, develops, manufactures and markets premium quality Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. The Rocky Brands family of brands includes owned brands Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Ranger, and the licensed brand Michelin Footwear.Pay$50,000 + based on experience.The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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