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Marketing Research Analyst (Data Analyst II)
Marketing Research Analyst (Data Analyst II)-March 2024
Cupertino
Mar 27, 2026
About Marketing Research Analyst (Data Analyst II)

  PDS Tech Commercial, Inc. is seeking candidates for a Market Research Analyst (Data Analyst II) in Cupertino, California.

  Job Title: Market Research Analyst (Data Analyst II)

  Job Type: Full time; contract ( 8 months )

  Location: Cupertino, CA 95014

  Schedule: First shift, (hybrid, so candidate MUST be local)

  Pay Rate: $35.00 - 46.00 per hour +/- (depending on experience)

  Job Description:

  We are seeking a highly motivated and detail-oriented Market Research Analyst to join our Business Planning and Strategic Insights Team. The ideal candidate will possess strong analytical skills, a keen understanding of market trends, and the ability to gather and interpret data to provide valuable insights. The Market Research Analyst will play a crucial role in supporting strategic decision-making by conducting comprehensive market research, competitor analysis, and customer behavior studies.

  Responsibilities

  Market Analysis:

  Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories.

  Analyze and interpret data related to market conditions, customer preferences, and competitive offerings.

  Monitor and report on key market indicators, including company's market share.

  Competitor Analysis:

  Assess competitor strategies, products, and market positioning.

  Identify strengths, weaknesses, opportunities, and threats to inform strategic planning.

  Stay informed about industry best practices and emerging trends to maintain a competitive edge.

  Customer Cohort Analysis:

  Analyze customer demographics and identify areas to grow company's share.

  Develop customer personas using Checkout data to enhance marketing and product development strategies.

  Data Collection and Reporting:

  Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases and webinars.

  Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders.

  Utilize keynote or data visualization tools such as Tableau to present complex information in a clear and concise manner.

  Strategic Recommendations:

  Provide actionable recommendations based on research findings to support business strategy development.

  Collaborate with cross-functional teams to implement strategic initiatives and monitor their impact.

  Stay abreast of industry developments and emerging technologies to anticipate market shifts.

  Qualifications:

  Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus).

  Proven experience as a Market Research Analyst or in a similar role.

  Strong analytical and quantitative skills with proficiency in statistical analysis tools.

  Excellent written and verbal communication skills for creating comprehensive reports and presenting findings.

  Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases. .

  Detail-oriented with the ability to manage multiple projects simultaneously.

  Team player with the ability to collaborate effectively with cross-functional teams.

  If you are passionate about market research, data analysis, and contributing to strategic decision-making, we invite you to join our team and be a key player in driving our company's success in the marketplace.

  Pay Details: $35.00 to $46.84 per hour

  Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

  Equal Opportunity Employer/Veterans/Disabled

  To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.pdstech.com/candidate-privacy

  The Company will consider qualified applicants with arrest and conviction records subject to federal contractor requirements and/or security clearance requirements.

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