Job Classification:

　　Marketing & Communications - Marketing

　　At Prudential, we believe talent is key to achieving our vision. When you join Prudential, youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading financial services institutions!

　　Our MarTech Team is seeking a Marketing Personalization & Experimentation Associate responsible for the successful build and execution of D2C and B2B initiatives. This role will be fully dedicated to the D2C Marketing Agile Team powering digital web content, personalization and experimentation using modern MarTech capabilities. The ideal candidate should have in-depth knowledge of website best practices, personalization, and experimentation concepts along with experience using the Adobe suite of tools to drive optimization.

　　The preferred EWA for this position is Hybrid and requires your on-site presence on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site. Highly Qualified virtual candidates may be considered.

　　What you can expect:

　　Own, execute, and update web content, personalization and experimentation supporting our D2C business, inclusive of campaign development, scheduling, QA & optimization.

　　Collaborate across Retail Advice Solutions (RAS) to ideate and refine web experience, learning agenda, experiments, and personalization opportunities to drive increased engagement, sales, and positive outcomes.

　　Partner with MarTech team to help drive technology roadmap while advancing experimentation strategy across the firm, with emphasis on D2C business.

　　Coordinate with internal teams using agile ceremonies and project management tools to manage campaign build tasks, and ensure all projects are completed on time and within scope.

　　Participate in cross-functional teams to enhance data connectivity, improve CMS capabilities and similar related projects, including requirements, troubleshooting, analysis and QA testing.

　　Partner closely with data analytics to hypothesize and measure test results, drive conversion optimization, and enable real-time decisioning.

　　Provide guidance on ways of working improvement opportunities.

　　Troubleshoot day-to-day operating blockers with ADA, enterprise web authoring and Pru.com development teams.

　　What youll need:

　　Must have 3-5 years experience in using/configuring Adobe Target, Adobe AEM, Adobe Sites or other CMS and testing/personalization tools.

　　Bachelors Degree or equivalent in digitally enabled business (Marketing, Technology, or Data focused degree a plus).

　　Interest working in an agile environment fast-paced, dynamic, highly collaborative, and team-oriented.

　　Experience creating and optimizing web content experiences, digital experimentation and personalization including landing page authoring, A/B testing and audience segmentation.

　　Participation in establishing audience segments and utilizing content tagging for personalization.

　　Knowledgeable of current trends in Website/Digital Testing and Personalization and active interest in ongoing learning.

　　Familiarity with HTML, CSS and JavaScript when used to customize CMS and Target experiences as well as online tracking technologies such as Adobe Analytics and how they are leveraged to measure engagement (UTMs, cookies, etc.).

　　Prior experience navigating complex matrixed organizations and data environments.

　　Start-up mentality, with optimistic entrepreneurial spirit.

　　Data-driven decision maker with a test-and-learn mentality.

　　Itd be a plus if you had:

　　Familiarity with Adobe Marketo Engage and other campaign orchestration tools.

　　Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.

　　At Prudential, you can:

　　We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 Career advice, on demand resources and networking to propel your career forward.

　　Were a global organization, full of outstandingly dedicated people who arent afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.

　　What we offer you:

　　The below is an example of our US benefits summary

　　Market competitive base salaries, with a yearly bonus potential at every level

　　Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave

　　Retirement plans:

　　401(k) plan with company match (up to 4%)

　　Company-funded pension plan

　　Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs

　　Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.

　　Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.

　　Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

　　To find out more about...

　　Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity