AAA is hiring for a Car Care Retention-Marketing Manager to join our team!

　　What we can offer you:

　　A competitive salary commensurate with experience

　　Annual Bonus + Annual Merit Increase Eligibility

　　Hybrid schedule available

　　Comprehensive health benefits package

　　3+ weeks of paid time off accrued during your first year

　　401(K) plan with company match up to 7%

　　Professional development opportunities and tuition reimbursement

　　Paid time off to volunteer & company-sponsored volunteer events throughout the year

　　Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

　　What You'll Do:

　　Directs new marketing campaigns using awareness and direct tactics that drive consumers to ACA services.

　　Analyze data and make adjustments to campaigns as necessary to increase engagement and retention.

　　Prepare reports on current campaign results and present to the leadership and ops teams.

　　Responsible for leading the implementation of all tactical marketing strategies.

　　Participates with Senior leaders in strategic planning contributing to the overall vision and direction for marketing programs. Develops and implements marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels

　　Monitors actual new business results versus plan (holistically and by tactic) and responds to both positive and negative trends with revised tactics. Works closely with Business Line Managers, MBA and External Partners to track, measure and adjust existing programs or develop new, more effective tactics, as necessary.

　　Assesses existing programs and recommends strategies and tactics to help create broad impact, scale-able and efficient marketing strategies to drive policy growth across ACA.

　　Achieve cost efficiencies by overseeing all marketing messaging and creative is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the Insurance messaging across all channels.

　　Partners with internal legal counsel for review of all marketing materials. Partners with Sales Managers and Business Line Leadership to create new business events, partnerships and programs. Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for ACA. Builds strategic alliances with relevant internal and external organizations and media outlet partners to optimize efficiency of marketing efforts. Works with business lines to create and implement marketing materials for ACA products including direct mail, creative assets, email programs, etc. and to measure the effectiveness of each program.

　　Oversees all programs and initiatives that transpire through the marketing services department or external partner services such as special events, advertising, direct response programs, sales support, digital activity, sponsorships, social media implementation, media relations, client proposals and problem solving. Provides marketing expertise, counsel and consultation to sales managers and agents to strengthen sales efforts. Presents new strategies for acquiring and retaining member/insureds to senior management.

　　Understands and maximizes target audience segmentation in marketing tactics to implement a multi-tiered audience strategy for ACA efforts. Coordinates tactical marketing programs with Corporate Marketing and Brand Awareness. Communicates with outside vendors regarding advertising and marketing.

　　Develops and executes messaging based on the marketing customer journey. (Awareness, Consideration, Conversion, and Optimization.)

　　Minimum Qualifications:

　　Bachelor’s degree (BS/BA) or equivalent in Business or related field.Experience in automotive repair or car care marketing preferred.

　　At least 4 years’ experience in marketing, including direct marketing, broad-based media, and digital marketing.

　　Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.).

　　Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners.

　　AAA Club Alliance (ACA) is an equal opportunity employer.

　　Our investment in Diversity, Equity, and Inclusion:At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color , gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply.

　　Job Category:

　　Marketing

　　Work from home or Remote positions primary residence must reside within the footprint that AAA Club Alliance Inc. operates. Our club is located in 13 states including CT, DE, IN, KS, KY, MD, NJ, OH, OK, PA, SD, VA, Washington D.C., and WV.

　　AAA Club Alliance is the result of AAA Mid-Atlantic, AAA Allied Group, AAA Oklahoma/South Dakota, and AAA Ohio Automobile Club joining, now representing nearly six million members in 13 states and Washington, DC. We are always looking for talented people who will commit with us to provide exceptional service, peace of mind and savings to our Members. Our Associates make the difference each day in the lives of our Members. We encourage you to learn more about us and apply to positions for which you are interested and qualified. Click on the Careers Home page (http://www.AAAClubAlliance.jobs) to follow us on LinkedIn (https://www.linkedin.com/company/aaa-club-alliance/) , Twitter (https://twitter.com/WorkwithAAA) , and Facebook (https://m.facebook.com/AAAMidAtlantic/) , and create job alerts to be the first to know when positions that meet your interests become available at AAA Club Alliance.

　　AAA Club Alliance complies with federal, state and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please direct your inquiries to [email protected].