Overview

　　Element has an opportunity for a Marketing Manager who will partner with a multi-million business unit to develop and implement strategic marketing plans for content-driven omnichannel campaigns and communications that drives awareness and business to the business unit. The ideal candidate will be familiar with creating customer journeys, customer personas, and leveraging critical metrics to provide counsel and solutions for the business unit teams. We’re looking for a team player with a can-do attitude, a passion for quality and a proven ability to succeed. You’ll bring your strong understanding and experience in digital, social, and traditional marketing channels and various platforms. You have a keen awareness of deadlines and the innate ability to think consequentially.

　　Responsibilities include strategizing and building multi-channel content and campaigns; analyzing and interpreting data trends; managing budgets; regular reporting of key trends and counsel for the business unit; and providing project management for day-to-day initiatives, events, and campaigns.

　　Responsibilities

　　Teams

　　Maintain partnerships with the business unit’s sales, ComEx and operational teams.

　　Collaborate with fellow marketing team colleagues.

　　Manage people and agency team members efficiently and effectively

　　Content Marketing

　　Developing editorial and advertising calendars that support business unit goals and marketing KPIs

　　Create thoughtful, customer-facing content, including copy, video, and more, for multiple channels ranging from social and digital to traditional collateral and events.

　　Identify content and channel combinations that deliver qualified customers throughout the prospecting funnel and via ABM initiatives

　　Maintain brand, tone and style guidelines and appropriate editorial governance.

　　Account-based management planning to support increasing new and existing business opportunities.

　　Maintain brand, tone and style guidelines and appropriate editorial governance

　　Project Management

　　Strong project management capability with excellent follow-up skills.

　　Effective communication skills to a variety of audiences throughout the company; can get messages across that have the desired effect to various levels of the organization.

　　Ability to effectively manage multiple assignments

　　Use sound judgement based on analysis, experience and feedback

　　Analysis and Reporting

　　Report timely marketing analysis and advise to ensure key stakeholders are up to date on current and forecasted strategies through appropriate native and third-party technologies

　　Manage business unit budget throughout the year to fulfill marketing strategies, adjusting as needed based on successes and opportunities.

　　Industry

　　Stay up to date on industry and business unit offerings

　　Maintain understanding of marketing tools available to teams

　　Skills / Qualifications

　　Preferred Software | Marketing Platform Experience

　　Strong MS Office skills; Word, Excel and PowerPoint

　　Adobe Premiere Pro, Photoshop (Video and Photo Editing), In-design

　　Google Ad Words, Click Dimensions, SEM Rush, Power BI, BrightEdge, Sitecore, DCRM

　　5 years of successfully demonstrated management experience

　　5 years of marketing with demonstrated understanding of the omnichannel and digital disciplines

　　Excellent written and verbal communication skills

　　Critical thinker and customer-centric

　　Fluent in Microsoft products including Word, Excel, PowerPoint, PBI and D365

　　Bachelor's Degree, preferred

　　#LI-SL1

　　Company Overview

　　Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

　　When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

　　While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

　　Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.

　　Diversity Statement

　　At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

　　All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.

　　Job Locations US-IL-Glendale Heights | US-IL-Glendale Heights | Work From Your Own Home | US-OH-Blue Ash

　　ID 2024-13086