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Marketing & Digital Technology Director- Electric Power Division
Marketing & Digital Technology Director- Electric Power Division-March 2024
Mossville
Mar 31, 2026
About Marketing & Digital Technology Director- Electric Power Division

  Career Area:

  Marketing

  Job Description:

  Your Work Shapes the World at Caterpillar Inc.

  When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

  Marketing & Digital Technology Director- Electric Power Division

  Job Summary

  As the Marketing and Digital Technology Director for Caterpillar’s Electric Power Division (EPD), you’ll have the opportunity to grow the electric power business through marketing and digital technology. You'll provide commercial leadership in the execution of dealer and services growth plans across Energy & Transportation, focused on collaborating with our dealer network to ensure success.

  Your Team:

  This is a leader of leaders role, with team members based in the United States, United Kingdom and several locations in Asia. Reporting to this position directly are marketing communications, technical marketing and training, customer experience, ecommerce, product cybersecurity, dealer execution and data analytics managers. This position will work with customers, distribution partners and external suppliers, as well as various internal partners including sales, engineering, and other digital product, industry segment and marketing organizations.

  Additional Information:

  Location: Irving, TX, Peoria, IL, Mossville, IL, or Larne, NI

  Travel: 15-20%

  Domestic Relocation Assistance is available for those who qualify

  Visa Sponsorship is not offered for this role

  What You Will Do:

  Develop and execute Customer Experience, Training, and Marketing Communications plans for existing and new products, services, and business models.

  Develop, recommend, and implement market research plans for key products and services.

  Develop, recommend, and implement strategic plans for expansion of existing and new products or services.

  Present overall plans and strategic direction to senior management for funding approval and support.

  Lead Sustainability events and presentations focused on new customers in the Utility and policy/regulatory sectors.

  Lead internal and external training in product, processes and business models.

  Develop eCommerce and Product cybersecurity strategic and tactical plans in collaboration with multiple Caterpillar industries.

  Work collaboratively with Electric Power and other Caterpillar industry leaders to develop and execute business growth plans with the Cat dealer network.

  Lead, engage, and develop a global team to meet current and future customer and business needs.

  What You Have:

  Customer Focus: Expert in providing customer-focused vision, strategy and leadership. Strong business acumen including demonstrated ability to drive customer outcomes through commercial leadership.

  Global Perspective : Extensive experience leading in global markets (customers, products, suppliers, production, and talent).

  Effective Communications : Strong communication, emotional intelligence, listening, and collaboration / relationship management skills.

  Influencing : Demonstrated ability to utilize data and assessments to influence key decision makers.

  Strategic Thinking : Extensive experience in interpreting internal and external data to recommend long-term directions and partnerships.

  Additional Requirements:

  Commercial, sales or marketing experience

  Experience managing vendor and supplier relationships

  Strong leadership skills in strategic planning, coaching, influencing, and driving engagement to deliver results

  What You Will Get:

  The Electric Power Division is at the forefront of the electrification and sustainability journey with customers across the enterprise. Our culture is anchored in people and safety, customer focus and growth mindset. Join us as we create the future for our customers, our business, and our next generation of talent to build a better, more sustainable world.

  About Caterpillar

  Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

  Any offer of employment is conditioned upon the successful completion of a drug screen.

  EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

  Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .

  There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.

  Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.

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