Order#: NY1485293
Marketing Consultant
WHAM is Rochester's news and marketing leader in Upstate New York. We're hard-working, we're award winning, and we believe in the value of each and every member of our team. WHAM-TV/WUHF-TV is looking for an enthusiastic, motivated Marketing Consultant who will meet or exceed revenue goals by creating strategic client advertising campaigns that drive desired business results. We are looking for a consultative sales professional who can connect with clients and help them achieve their business objectives through effective TV and digital advertising. In this position you will:Generate revenue for the station and meet monthly sales goals through effective outside sales techniquesDevelop new business and create results for clients through a consultative sales processResearch and build campaign solutions, including overall branding and creative to ensure campaign execution meets client expectationsEstablish trusting relationships with clients, community, and Sinclair and meet all commitments with adequate preparation, delivery and follow throughGrow your book of business in alignment with sales goals while identifying companies that are expanding, relocating, and/or hiringMeet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of sales goalsGrow share of clients' advertising spend while increasing their overall spendManage all aspects of your book of business by being the main point of contact for your clients and having consistent communicationSupport quality deliverables to drive client resultsSupport collection of receivablesBuild and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, and closingDevelop capabilities to produce creative and effective campaignsQualifications:1-3 years in Media Sales or related experience preferred and an excellent understanding of TV, digital advertising, media plans, advertising marketplace, and key competitionPassion for contributing to a sales team with a positive mindsetEffective relationship building, customer service, communication and negotiation skillsMaintain proactive communication with supervisor on sales and marketing activitiesSuperior business acumen related to new media, digital interactive initiatives and social media requiredBachelor's degree preferred in marketing/advertising majorsAbility to quickly recover from adversityAbility to effectively communicate, build rapport and relate well to all kinds of peopleProficient in Microsoft Office (Word, Excel, and PowerPoint)Professional appearance a mustReliable transportation and a satisfactory driving record.