Marketing Automation Consultant
Job Description:
Responsible for the creation of core marketing automation programs at Sage. You will create personalized experiences for customers and develop strategies that increase engagement, lead conversion and revenue. Your ultimate goal is to help colleagues optimizing their marketing automation processes the Sage MarTech stack.
Marketing Automation is an integral part of the Digital Marketing team at here at Sage. We work with stakeholders around the world to deliver great marketing programs built on best practice. We are responsible for all email marketing communication via Eloqua. We also build landing pages, forms and webinars leveraging the core MarTech at Sage.
Key Responsibilities:
• Designing, building and testing digital campaigns across the relevant Marketing Technologies.
• Leverage Eloqua, Sitecore (our Web CMS) to build and test email workflows and landing pages.
• Build and test webinars and forms for use of marketers across the organisation.
• Reporting on and optimising of marketing campaigns including running A/B test and best-practice sharing.
• Optimising the Lead flow from Eloqua -> Salesforce (CRM platform).
• Assisting in the data strategy and segmentation for marketing campaigns.
• Creating and modifying HTML emails & landing pages and configure and test forms & webinars.
• Working to empower digital marketers and their activities (campaigns, events, paid media, social, etc.).
• Have experience in email marketing and lead generation.
• Have experience executing Marketing Automation programs in a high-volume environment.
• Demonstrate clear knowledge of HTML & CSS (incl. responsive design).
• Be a self-starter, not afraid to roll up your sleeves. Have with excellent attention to detail.
• Think logically, capably of critical thinking and able to build processes and solve problems.
• Volume of programs designed & deployed to SLA & quality standards.
• Pushing the boundaries with new ideas all the time.
• Attend the office two days per week, one to be Tuesday.
• 3-5 years’ applicable experience.
#LI-WM1
#LI-Hybrid
Function:
Marketing Operations
Country:
United States
Office Location:
Atlanta;Lawrenceville
Work Place type:
Hybrid
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People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.
We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us [email protected] assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.
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