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Marketing Analytics Senior Associate
Marketing Analytics Senior Associate-March 2024
Grand Rapids
Mar 28, 2026
About Marketing Analytics Senior Associate

  Your Journey at Crowe Starts Here:

  At Crowe, you have the opportunity to deliver innovative solutions to today's complex business issues. Crowe's accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a "Best Place to Work." We are 75 years strong and still growing. Come grow with us!

  Job Description:

  The ideal candidate is highly skilled in all aspects of marketing and sales analytics, including data mining, origination and iteration of analysis, and data visualization. This role is committed to transforming data into readable, goal-driven reports with actionable insights for continued innovation and business growth. The candidate is naturally curious and has a strong desire to solve business problems with data. Role reports to Senior Marketing Analytics supporting key marketing projects in analytics spanning brand, campaign, sales, and marketing operations.

  Responsibilities:

  Perform data analysis on multiple data sources, consolidate multiple data sets and analyze the data accurately and efficiently

  Synthesizes data to create presentations with fact-based, quantitative recommendations

  Analyze business processes, identify needs for advanced analytics solutions, and convey those insights to non-technical stakeholders

  Coordinate with different functional teams to implement models and monitor outcomes

  Build and enhance Tableau and/or Power BI dashboards

  Document data sources, report/query logic and communicate findings

  Qualifications:

  Requires four years' experience with marketing/sales data, data analysis, data integration, and data visualization projects

  Minimum of 3 years hands-on experience with Tableau and/or Power BI and advanced SQL knowledge performing complex database operations and working with a data warehouse

  Experience using statistical computer languages (R, Python, SAS, etc.) to manipulate data and draw insights from large data sets

  Experience working with non-technical sales and marketing stakeholders

  Knowledge of data structures, data modeling, and data analytics

  Experience developing business requirements and working on projects related to data quality, data strategy, and source to target mapping

  Ability to identify ways to integrate advanced analytics solutions into existing business processes

  Ability to work within cross-functional teams in a collaborative and distributed team environment

  Flexibility to quickly shift focus to support priority projects

  Shows a high degree of comfort with ambiguity and able to confront obstacles and still accomplish goals

  Demonstrates critical thinking and is highly detail oriented

  Exceptional written and oral communication skills

  #LI-Hybrid

  Our Benefits:

  At Crowe, we know that great peopleare what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!

  How You Can Grow:

  We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!

  More about Crowe:

  Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reac

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