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Marketing Analyst (Chile)
Marketing Analyst (Chile)-March 2024
Remote
Mar 28, 2026
About Marketing Analyst (Chile)

  About us

  At Recorrido, we are proud because we are the largest OTA for ground travel in Chile! That's not all: We are expanding in LATAM and have revolutionized the intercity bus industry, making a real positive impact on the lives of millions of people who travel by bus every month. What sets us apart is our commitment to not only serving travelers but also supporting bus operators. We work hand in hand with bus companies, enhancing the passenger experience, and ensuring their success.

  We also have excellent news for you: Last year, we merged with Busbud (www.busbud.com), a leading global mobility group which operates a B2C marketplace focused on ground travel where travelers can book intercity bus & train tickets on over 3 million routes in 80+ countries worldwide.

  The role

  The Marketing Analyst will be responsible for leveraging data to optimize and support the development of email marketing campaigns. This individual will also play a key role in supporting the PR program in Chile, ensuring its seamless operation and continued success.

  What you can expect from the opportunity

  Coordinate monthly PR activities through a third party, collect data, identify patterns and trends, and provide comprehensive insights and recommendations; Be responsible for agency management

  Support and optimize the email marketing program by leveraging data;

  Analyze email performance metrics, such as open rates, click-through rates, and conversion rates; 

  Ensure consistency in messaging across various channels; 

  Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics;

  Collaborate with cross-functional teams to align strategies and achieve business objectives;

  Generate regular data reports for key stakeholders around our email campaigns; 

  Work with data to generate email marketing findings and trends.

  How you can impress us

  Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.

  3- 5 years of proven experience as a Marketing Analyst or similar role.

  Strong background in data analytics. 

  Experience managing relationships with external partners is an asset.

  Knowledge in marketing platforms.

  Proficiency in data visualization tools is a plus (e.g., Tableau, Power BI).

  Exceptional analytical and problem-solving skills. 

  Strong attention to detail.

  Excellent communication skills to convey complex data findings to non-technical stakeholders.

  Self-motivated, proactive, and able to work independently or as part of a team.

  Fluent in English and Spanish.

   

   

  En Recorrido, nos sentimos orgullosos porque somos la agencia de viajes en línea más grande para viajes terrestres en Chile. ¡Pero eso no es todo! Estamos expandiéndonos en América Latina y hemos revolucionado la industria de autobuses interurbanos, generando un impacto positivo real en la vida de millones de personas que viajan en autobús cada mes. Lo que nos distingue es nuestro compromiso no solo con servir a los viajeros, sino también con apoyar a los operadores de buses. Trabajamos mano a mano con las empresas de buses, mejorando la experiencia del pasajero y asegurando su éxito.

  ¡También tenemos excelentes noticias para ti! El año pasado, nos fusionamos con Busbud (www.busbud.com), un destacado grupo global de movilidad que opera un mercado B2C centrado en viajes terrestres, donde los viajeros pueden reservar boletos de autobús y tren en más de 3 millones de rutas en 80+ países en todo el mundo.

  El cargo

  El Analista de Marketing será responsable de aprovechar los datos para optimizar y respaldar el desarrollo de campañas de marketing por correo electrónico. Esta persona también desempeñará un papel clave en el apoyo al programa de relaciones públicas (RRPP) en Chile, asegurando su funcionamiento sin problemas y su éxito continuo.

  Lo que puedes esperar de la oportunidad

  Coordinar actividades mensuales de RRPP a través de un tercero, recopilar datos, identificar patrones,  tendencias, y proporcionar conocimientos y recomendaciones integrales; ser responsable de la gestión de la agencia.

  Apoyar y optimizar el programa de marketing por correo electrónico utilizando datos;

  Analizar métricas de rendimiento del correo electrónico, como tasas de apertura, tasas de clics y tasas de conversión;

  Asegurar la coherencia de la mensajería  a través de varios canales;

  Mantenerse actualizado con las tendencias de la industria, tecnologías emergentes y mejores prácticas en análisis de marketing;

  Colaborar con equipos interfuncionales para alinear estrategias y lograr objetivos comerciales;

  Generar informes de datos regulares para las partes interesadas clave sobre nuestras campañas de correo electrónico;

  Trabajar con datos para generar hallazgos y tendencias de marketing por correo electrónico.

  Cómo puedes impresionarnos

  Licenciatura en Marketing, Negocios, Estadísticas, Ciencias de la Computación o un campo relacionado.

  3-5 años de experiencia probada como Analista de Marketing o un rol similar.

  Fuerte experiencia en análisis de datos.

  La experiencia en la gestión de relaciones con socios externos es una ventaja.

  Conocimientos en plataformas de marketing.

  La competencia en herramientas de visualización de datos es una ventaja (por ejemplo, Tableau, Power BI).

  Habilidades analíticas y de resolución de problemas excepcionales.

  Fuerte atención a los detalles.

  Excelentes habilidades de comunicación para transmitir hallazgos de datos complejos a partes interesadas no técnicas.

  Motivado, proactivo y capaz de trabajar de forma independiente o como parte de un equipo.

  Fluidez en inglés y español .

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