POSITION SUMMARY:
The Market Researcher is a member of the Water Quality Platform DGT Data Quality Team with skills in data mining to identify decision makers specifically for Municipal and Industrial Water Business. The Ideal candidates will have experiences with databases like (LinkedIn, XING, Zoominfo). SFDC or Marketo basic knowledge will be welcome.
He/she will be validating, examining data and sharing high quality customer data with the global team to help improve operational performance through data analysis.
The Market Researcher executes data research/mining processes whereby potential customers account lists comprising detailed contact information are generated and validated for quality. We put specific focus in research methodology, approach, accuracy and in meeting timelines for deliverables.
He/she provides weekly customer/lead generation lists to marketing/sales teams for potential sales and to increase market visibility of the product.
Analyses the customer data to provide trends across segments; to ensure our business strategies address our ever-changing markets.
Other duties may be assigned as required by the business need.
The Market Researcher reports to the Visibility Team Lead.
Make a difference - join us to ensure water quality for people around the world.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Pulling out customer account list from databases (LinkedIn, Sales Navigator, Hoover, XING, Marketo, SFCD).
Searching & validation each contact record using online directories or google; updating the contact list in excel
Providing list in Excel of all cleaned & de-duped records to marketing team
Updating, cleansing and maintaining the new customer account contact details in SharePoint
Communicating with global leaders as per business need
QUALIFICATIONS:
Education, Background and Skill Requirements
Bachelor’s degree in Environmental/Chemistry related fields is preferred
Minimum 2 years of secondary/primary market research experience; data research/mining & analysis (Product based secondary research is preferred)
Ability to communicate with global cross functional leaders in Water Quality Segment
Advanced knowledge of MS Excel and Access required, SFDC and Marketo experience preferred
Language: English - Fluent
Knowledge, skills and abilities
Attention to detail, flexibility, organization and self-motivation
Eye for quality
Focused & work driven
Open to learning
Must be computer proficient with Microsoft Office (Excel,
Access, Word, PowerPoint)
Should have good analytical skills and common sense
Water Quality Segment
We are a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including Hach, ChemTreat, Trojan Technologies, OTT HydroMet and AQI.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.