Job DetailsJob LocationKalamazoo, MI

　　Position TypeFull-Time  Travel PercentageUp to 25%

　　Job ShiftWeekdays and Saturdays

　　Job CategoryMarketing and Public Relations

　　Description

　　Employment Type:Full-Time, Hybrid #LI-HYBRID

　　What you should know about the roleThe purpose of this position is to develop the company's marketing strategy in accordance with the short and long term strategic goals by studying economic indicators; tracking demand by company services; identifying members and their current and future needs and monitoring the market. This position aids in efforts to meet the strategic goals of the credit union, including providing outstanding service to internal and external members as defined by living and demonstrating the core values of the credit union; Act with Integrity, Drive Progress, Build & Strengthen Relationships and Keep People at the Core.

　　What you should know about Advia

　　Advia is a fast-growing Credit Union that is positioned in the top 3% of credit unions across the United States. We serve over 198,000 members and with assets near $3 Billion. We offer very similar product and services as the big banks with a focus on saving our members money while providing financial advantages. We are rooted in our communities and believe we have a responsibility to give back outside of our four branch walls through volunteering and charitable donations. The work environment at Advia is fast-paced, performance based and fun infused. We certainly live by the saying "work hard, play hard." As an employee of Advia, you can expect regular and constructive feedback, development opportunities, great benefits, excellent co-workers and engaged managers.

　　Major Duties andResponsibilities

　　Manages team to maximize productivity, efficiency, and the potential of the human assets of Advia, including monitoring performance, coaching, mentoring, training, assuring compliance with regulatory requirements and organizational mission, values, service standards, policies, and work guidelines. Appraise performance and provide recommendations for promotion, disciplinary action, and termination, as appropriate.

　　Oversight of the organization's various marketing business plans and marketing calendar  Accountable for marketing effectiveness and efficiency, identify and address short term and long-range issues; work with Marketing Analytics Team to report campaign results to VP of Marketing; mentor team members tasked with projects related to administering our marketing plan.

　　Media placement and strategy  work with Agency on annual media plan including: digital, traditional, targeted and mass media channels, as approved with the marketing budget. Work with Analytics team to review effectiveness and recommend adjustments as needed. Work to control costs and provide recommendations for improved communication strategy effectiveness. Evaluate and recommend new communication channels as revealed through MARTECH strategies as presented within industry.

　　Oversees the vendor relationship, software management, processes, workflows and measurement tools of the organization's marketing automation platform (e.g., Marketo) to help develop new innovative ways used and for generating actionable insights; ultimate goal is to help improve operational efficiencies and contribute towards more engaged, contributing member relationships.

　　Internal Communications related to Advia team member aspects associated with marketing related activities - advise employees of marketing related efforts and key communications, related to the marketing and sales initiatives of Advia. Create communication packages for retail employees to increase effective marketing interactions with members such as call scripts, push pieces, and special incentive fulfillment; work with Analytics team to design and deploy contests and other motivators o