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Manager, Marketing Effectiveness
Manager, Marketing Effectiveness-May 2024
Mumbai
May 1, 2025
ABOUT NIELSEN
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it.
10,000+ employees
Client Services
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About Manager, Marketing Effectiveness

  At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

  ABOUT THE ROLE:

  We won't say we can predict the future, but our team of Analysts get pretty close, they turn millions of

  data points into useful information & insights that help our clients to make better decisions on their

  marketing mix and achieve superior results. Be part of the future and join in on one of the major

  transformations in the market research industry with the integration of big data and classic marketing

  mix analysis.

  RESPONSIBILITIES

  Understand client's business questions and answer them using analytics.Apply appropriate analytical methods to understand the impact of marketing on client's business. Find insights and help the clients in optimizing marketing spends.Analyze the results and translate them into business language. Present the results to the clients.Provide delivery and solution capability as a part of our consultant team in driving high quality results on custom project workEnsure effective and timely delivery of project workTake accountability and propose initiatives and follow-throughEnd to end management of projects / workload and lead to closure.Provide design solutions for custom analytics.Work with geographically spread out teams and a flexible working style to be hands on and at times able to drive and help teams deliver.

  REQUIREMENTS AND SKILLS

  Excellent communication skills - written and verbalHigh proficiency in PPT, ExcelStrong understanding of Marketing in CPG/ Auto/ E commerce industry and statistics.Understanding of Marketing Mix solution (MMM)Understanding of Statistical techniques- Multivariate regression, Basic statisticsAttention to detail and the ability to multitask4-6 years of relevant experience (knowledge of Nielsen and AAC products, services and data is a plus)Graduation or Post Graduation in - Mathematics, Statistics, Economics, Actuarial Sciences, or another relevant numerical discipline

  ABOUT THE TEAM

  The Global Nielsen Media Client Service team wants to empower you to help our clients go from

  insights to action faster. We want to help you perfect the art of data-driven customer service that

  drives clients' investment in Nielsen. By using innovative technologies, you can now work on activities

  that are driving client impact and minimize time spent responding to routine and manual tasks. In

  other words, we want to increase your strategic capacity and deliver impactful insights to clients.

  ABOUT NIELSEN

  As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data

  about what people watch and listen to. To discover what's true, we measure across all channels and

  platforms-from podcasts to streaming TV to social media. And when companies and advertisers are

  armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

  Do you want to move the industry forward with Nielsen? Our people are the driving force. Your

  thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around

  maximizing a new technology or you see a gap in the market, we are here to listen and take action.

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