When you join Sallie Mae, you become a champion for all students.

　　We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

　　Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

　　We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

　　This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

　　Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

　　We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

　　Come do more than join something, change something. For students, for future generations, for the future of education.

　　What You'll Contribute

　　The Manager, Digital Marketing will be responsible for partnership management, relationship building, and B2B sales. In addition, The Manager will be responsible for planning, implementing, and optimizing our lead generation marketing initiatives.

　　What You'll Do

　　Plan and manage digital marketing campaigns across various Affiliate channels.

　　Develop deep relationships with existing Affiliates, and partner with them on testing and contract negotiations.

　　Deliver robust competitive research to discover new potential Affiliate partners.

　　Negotiate and onboard new Affiliate partners.

　　Monitor and analyze campaign performance metrics, such as website traffic, conversion rates, and customer engagement, and make data-driven recommendations for optimization.

　　Deliver email marketing campaigns aimed at nurturing leads acquired from Affiliate partners.

　　Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital platforms.

　　Utilize marketing automation tools and CRM systems to manage lead generation, customer segmentation, and email marketing campaigns.

　　The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

　　What you have

　　Minimum education, skills and experience required.

　　Strong sales and relationship building skills.

　　Experience in the Affiliates and/or sales space.

　　Strong knowledge of digital marketing channels, including SEO, SEM, social media advertising, email marketing, content marketing, and analytics tools.

　　Proficiency in using marketing automation platforms, CRM systems, and web analytics tools.

　　Excellent analytical skills and the ability to interpret data to drive actionable insights and optimize campaigns.

　　Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

　　Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

　　Proactive and results-oriented mindset, with the ability to identify opportunities for improvement and drive measurable results.

　　Preferred education, skills, and experience.

　　Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.

　　5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns.

　　The Americans with Disabilities Act

　　The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

　　Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

　　Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here (https://salliemae.com/legal/pay-transparency-policy/) to view the U.S. Pay Transparency Policy, here (https://mandatoryview.com/productview) for federal job applicant notices, and here (https://acrobat.adobe.com/link/review?uri=urn%3Aaaid%3Ascds%3AUS%3A5637b18d-10f3-4877-a3fe-481683f1eb1c) to view the California Employee Privacy Notice.

　　Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

　　Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click https://https/www.eeoc.gov/employees-job-applicants. https://https/www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf. Click https://https/www.salliemae.com/legal/pay-transparency-policy/ to view the U.S. Pay Transparency Policy.