Job Family

　　Marketing - General

　　About Us

　　At Transamerica, hard work, innovative thinking , and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

　　Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

　　Transamerica is a part of A egon , an integrated, diversified, international financial services group . The A egon companies employ over 2 1,500 people and have approximately 31.7 million customers . * For more information, visit   www.transamerica.com .

　　Who We Are

　　Transamerica has been making financial services available to the many, not just the few, for more than 100 years. We’re a leading provider of life insurance, retirement, and investment solutions, serving millions of customers throughout the United States. Transamerica’s dedicated professionals focus on helping people live their best lives through saving, investing, and protecting their loved ones. Transamerica is dedicated to building America’s leading middle market life insurance and retirement company, providing a broad range of quality individual life insurance policies, workplace supplemental insurance benefits, workplace retirement plans, individual retirement accounts, and investment products , including mutual funds, annuities, stable value solutions, as well as investment management services.

　　What We Do

　　Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, and Employee Benefits), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People and Places; Brand; Corporate Affairs; Risk; and Technology).

　　Job Description Summary

　　The Participant Engagement & Education, Channel Marketing Manager supports Transamerica’s Retirement Education Planning Services ability to provide financial and retirement plan education. The person in this role develops content, webinars, presentations, Financial Wellness resources that support 1:1s and presentations to help retirement plan participants optimize retirement plans, improve retirement income security, and deliver positive Your Retirement Outlook® forecasts.

　　You will design and implement omni-channel marketing campaign strategies, webinars, presentations, podcasts, etc. to promote retirement plan engagement and/or the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement]. Drive participant engagement with financial professionals through behavioral science, heuristic principles, product marketing, brand affinity, and the launch of new products/solutions.

　　This role supports Transamerica’s service delivery model to provide participants access to Transamerica’s Retirement Education Planning Services, retirement plan benefit communications, and OnTrack® omni-channel participant engagement program on behalf of the plan sponsor client in support of client defined plan health goals and metrics. The person in this role is responsible for creating segmented and targeted, content that fuels the participant journey and drives engagement with the OnTrack® Program, registered Retirement Planning Consultants, and advice center financial planners.

　　Job Description

　　Responsibilities

　　Partner with Sr. Manager, OnTrack® Channel Marketing leader and Sr. Director, Retirement Education to create strategic campaign plans, establish customer goals, and define key performance metrics.

　　Lead in-house creative services in the design, build, and implementation of multiple complex and concurrent campaigns, content formats, and program deliverables.

　　Leverage adult learning methodologies to define target audiences and create programs, content, webinars, and podcasts that drive engagement relevant to the audience.

　　Track and evaluate program effectiveness using qualitative and quantitative methods.

　　Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.

　　Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.

　　Serve as internal escalation point for campaign related issues.

　　Qualifications

　　This position plays a key role in Transamerica’s transformation and status as a top-tier recordkeeper in the marketplace; with a focus on modern participant experiences that drive business success factor KPIs and plan health metrics. What you’ll bring:

　　Bachelor’s degree in marketing, business, communications or equivalent experience.

　　Eight years of marketing communications, digital marketing, or project management experience.

　　Three years of marketing experience in financial services or a related industry.

　　Thorough understanding of traditional and digital platforms.

　　Experience managing projects/processes.

　　Broad experience developing and executing digital campaigns and complex projects.

　　Technical acumen to design campaigns that optimize the use of marketing platforms.

　　Analytical and decision-making skills to identify and prioritize critical issues.

　　Creative thinker.

　　Excellent communication and relationship building skills.

　　Organizational skills to manage multiple projects in a fast-paced environment.

　　Preferred Qualifications

　　Financial services experience and acumen with strategic marketing and communications experience, retirement plan provider product knowledge, retirement plan health KPI insights, and client relationship management skills to help improve retirement readiness for the firm’s plan sponsor clients’ employee base.

　　Experience with sales, team selling, client relationship management, and positioning key services to large – mega-market retirement plan sponsors and advisors.

　　Intermediary or institutional experience.

　　Project management skills. Familiarity with content management systems and/or architecture, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront, SharePoint, Seismic, Excel, PowerPoint, etc.

　　Experience in change management.

　　Working Conditions

　　Work from Home/Remote*Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. *

　　Compensation:The salary for this position generally ranges between $95,000 - 125,000. This range is an estimate, based on potential employee qualifications, operational needs and other considerations permitted by law. The range may vary above and below the stated amounts, as permitted by Colorado Equal Pay Transparency Rule 4.1.2.

　　Bonus Eligibility: This position is also typically eligible for an annual bonus based on the Company Bonus Plan/Individual Performance and is at Company Discretion at a rate of 15%

　　What We Offer

　　For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees .

　　Compensation Benefits

　　Competitive Pay

　　Bonus for Eligible Em ployees

　　Benefits Package

　　Pension Plan

　　401k Match

　　Employee Stock Purchase Plan

　　Tuition Reimbursement

　　Disability Insurance

　　Medical Insurance

　　Dental Insurance

　　Vision Insurance

　　Employee Discounts

　　Career Training & Development Opportunities

　　Health and Work/Life Balance Benefits

　　Paid Time Off starting at 160 hours annually for employees in their first year of service.

　　Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

　　Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

　　Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of s ervice at the time of birth, placement of an adopted child, or placement of a foster care child.

　　Adoption Assistance

　　Employee Assistance Program

　　College Coach Program

　　Back-Up Care Program

　　PTO for Volunteer Hours

　　Employee Matching Gifts Program

　　Employee Resource Groups

　　Inclusion and Diversity Programs

　　Employee Recognition Program

　　Referral Bonus Programs

　　Peer Recognition Program (BRAVO)

　　As of December 31, 2022 Inclusion & Diversity 

　　We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads , and Top 75 Companies for Executive Women.

　　To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company - sponsor ed, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees . They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.

　　Giving Back 

　　We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, th e foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.

　　https://www.transamerica.com/why-transamerica/aegon-transamerica-foundation  

　　Transamerica’s Parent Company 

　　Aegon (http://www.aegon.com/) acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 29.5 million people across the globe. It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.  

　　At Transamerica, hard work, innovative thinking , and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

　　Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

　　Transamerica is a part of A egon , an integrated, diversified, international financial services group . The A egon companies employ over 2 1,500 people and have approximately 31.7 million customers . * For more information, visit   www.transamerica.com .

　　As of December 31, 2022 For more information about Transamerica’s privacy practices, click here. (https://transamerica.com/sites/default/files/files/e070d/job_app_0123.pdf)