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Lead Software Engineer - Social Media Activation
Lead Software Engineer - Social Media Activation-December 2024
Copenhagen
Dec 2, 2025
About Lead Software Engineer - Social Media Activation

  Lead Software Engineer - Social Media Activation

  Location Copenhagen, Denmark

  Job ID 0000010018

  Category IT, Telecom & Internet

  Job Description

  Are you a versatile and experienced Full Stack Engineer with ambition and capabilities to tackle technical leadership? And are you looking to bring your skills into play in a world-renowned company? Join the LEGO Group's Social Media Activation team and help shape the future of our digital marketing technology!

  This is an excellent opportunity to join us in building a brand-new team responsible for developing and optimizing social media activation products. Our goal is to create a marketing product portfolio that allows LEGO to deliver exceptional, data-driven digital marketing to people worldwide.

  Core Responsibilities

  Set the direction for the architecture, technical design, development and optimization of social media activation products.

  Contribute to the social media product backlog, assisting in prioritization and progress communication.

  Challenging the status quo and cultivating an environment for continuous learning.

  Focusing on reusability and maintainability of the solutions.

  Being curious and passionate about building value-creating and innovative solutions.

  Play your part in our team succeeding

  You will play a crucial role in the newly established Marketing Product function. In the team, your technical expertise will be vital in developing a wide range of digital products across marketing planning, activation, and evaluation. Your work will be critical in enabling our marketing efforts and laying the foundation for the future!

  As Lead Engineer you will be part of the extended leadership team in Marketing and Engagement. In collaboration with the Lead Engineers from other teams, you will excess and facilitate close collaboration between your team and the rest of the marketing organization to ensure a coherent and flexible architecture as the basis of creating products, experiences, and tools that engage new and existing users, fueling their love for the LEGO Group brand.

  Do you have what it takes?

  Experience in driving the creation of software architecture and designs. Can set, evolve and drive the technical direction of a team.

  Broad experience with social media tools and platforms, including social listening, publishing, and attribution/evaluation.

  Experience in microservices architecture, domain-driven design, and RESTful APIs.

  TypeScript, JavaScript/Node.js, Go or similar programming languages and feel comfortable adapting depending on how to create the best and most valuable solutions.

  Solid understanding of one of the major Cloud providers (e.g., AWS, Google Cloud, Azure).

  Excellent communication and presentation skills, with the ability to effectively convey data-driven insights to both technical and non-technical stakeholders.

  Mentor and support the engineers on the team in their daily work and technical growth journey.

  What’s in it for you?

  Here are some of what to expect:

  Family Care Leave – We offer enhanced paid leave options for those important times.

  Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

  Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

  The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

  The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

  Thank you for sharing our global commitment to Children’s Rights.

  Just imagine building your dream career.

  Then make it real.

  Join the LEGO ® team today.

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