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Lead Manager Communications & PR
Lead Manager Communications & PR-February 2024
Dallas
Feb 10, 2026
About Lead Manager Communications & PR

  Job Description:

  At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter.

  Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

  Job Overview:

  As a Lead Manager for Communications & PR, you’ll be responsible for strategizing, managing and leading complex employee communications. The role focuses on communicating to our frontline, customer-facing organizations that total more than 60,000 employees. This job title is used exclusively for employees in the Corporate Communications organization.

  What you’ll do:

  Develop, manage, and execute tactical internal communications that are specifically focused on and customized for our frontline workforce.

  Write and oversee the publication of multiple types of media for the purpose of reaching our frontline employees, including articles, videos, microsites, banner ads, newsletters, brochures, social media content and other materials.

  Coordinate with key communicators on our frontline teams at all levels, planning and strategizing communications to reach our frontline employees through the channels they most prefer.

  Leverage metrics, research, focus groups and survey feedback to better inform our frontline communications strategy and tactics.

  Directly interact with key stakeholders across our retail, care, field services and enterprise organizations to uncover best practices and preferences that we can apply to our frontline communications approach.

  May provide frontline-related messaging to support events, including video scripts, talking points or background materials.

  Maintain a high-level understanding of industry trends affecting the company, often with a frontline lens, and make appropriate recommendations regarding communication strategy surrounding them.

  As directed, manage special projects as the subject matter expert in support of the broader team.

  What you’ll bring:

  5-8 years of experience in a communications-related field preferred.

  Must be willing to come into the Dallas headquarters office part time as there is flexibility to working remotely a day or two per week.

  Must have several years of experience in internal communications at a Fortune 100 company, showing increasing responsibilities throughout their career journey.

  Must have experience communicating to large, spread-out, frontline workforces – preferably with organizations represented by a union.

  Must have strong relationship-building skills, with not only senior leaders but also with frontline supervisors and their support organizations.

  Must have strong writing skills – with examples to show.

  Must have excellent project management skills.

  Must have the ability to collaborate with peers/colleagues/subject matter experts on a variety of topics.

  Must be a self-starter and want to be a constant “learner.”

  Must have experience making data-driven decisions when evaluating communications effectiveness.

  Must have experience trying different tactics trying to reach different segments of the employee population.

  Presentation skills preferred.

  Experience managing a communications plan, from ideation to execution, is needed in this role.

  Education:

  Bachelor of Arts degree or Bachelor of Science degree or equivalent combination of education and experience, preferably in a Communications discipline.Supervisory:

  No.Our Communications & PR Managers earn between $94,300 - $120,000. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

  Joining our team comes with amazing perks and benefits:

  Medical/Dental/Vision coverage

  401(k) plan

  Tuition reimbursement program

  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

  Paid Parental Leave

  Paid Caregiver Leave

  Additional sick leave beyond what state and local law require may be available but is unprotected

  Adoption Reimbursement

  Disability Benefits (short term and long term)

  Life and Accidental Death Insurance

  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

  Employee Assistance Programs (EAP)

  Extensive employee wellness programs

  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

  A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

  Ready to join our team? Apply today!

  Weekly Hours:

  40

  Time Type:

  Regular

  Location:

  Dallas, Texas

  Salary Range:

  $105,600.00 - $158,400.00

  It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

  AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

  We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

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