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LATAM Digital Product Lead - Commercial Growth / RGM
LATAM Digital Product Lead - Commercial Growth / RGM-April 2024
Mexico City
Apr 2, 2026
About LATAM Digital Product Lead - Commercial Growth / RGM

  The Coca-Cola Company is looking for an awesome Digital Product Lead to drive our future growth. In this role, you will work with leading edge technology such as machine learning based ultra segmentation and market analysis to create next generation commercial platforms that will drive how we position and win in the market. You will lead planning, execution, and delivery of new or improved digital products and solutions for Latin America. This role will translate business needs to product features and functionality to drive growth objectives.

  Join us and work at a multicultural and diverse team that pushes to Refresh the World and Make a Difference.

  What You'll Do for Us

  The Digital Product Owner key responsibilities are:

  Works closely with internal and Bottler stakeholders to understand business needs and demand for new or improved functionality and features of a product(s). Will design and execute solutions to address opportunities.

  Is a SME in the Commercial area shaping key capabilities such as how we understand the market& competition and fine tune, Price/Package/Chanel combos.

  Will assess, capture, and translate complex business requirements into technical requirements, use cases, and execute design with clear concise documentation.

  Sets and communicates the product strategy and roadmap.

  Maintains the product backlog and has final decision rights on overall priority order.

  Facilitates change management, adoption, and delivery of the product, ensuring stakeholder communication

  Tracks and monitors and make recommendations on the utilization, quality and overall value of the product.

  Collaborates with key stakeholders, product teams, and product development and engineering teams to develop and implement new functionality and resolve product issues.

  Lead a team of product owners and analysts (internal and external vendors) to ensure portfolio of products and solutions deliver value to the business at pace and scale.

  You will ensure, when appropriate, that your team follow strong product management and agile ways of working

  Minimum Requirements:

  Bachelor's Degree in a related field or equivalent required

  6+ of IT leadership and/or management experience

  Data, Digital or IT Product Management and Agile/ DevOps experience, with ownership of planning, grooming, developing, implementing and tracking value of new features of digital products

  Excellent communication and organizational skills; facilitation skills with ability to influence change at higher levels

  Strong capability on data models, master data, data exploitation (conceptual + practical application)

  Demonstrated ability to understand technical approach & drive technical discussions.

  Proven analytical skills - can process information quickly to drive decisions in a timely manner

  Comfort in holding team members accountable for achieving their goals

  Leads by example, creates a sense of urgency, energy and ownership

  Strong sense of self- awareness, can relate well, learn quickly and adapt to changes in fast paced environment while remaining calm under pressure.

  Experience working in multinational companies with global, cross-functional teams.

  Advanced English skills (B2 minimum required)

  Differential/Desirable Qualifications

  Functional knowledge and experience in Commercial and or Marketing business domains

  Experience in the Food & Beverage, or CPG industry

  Expertise in:

  Revenue Growth Management through data analysis in order to optimize price/product/channel combos

  Customer/Consumer online and offline sales models/tools

  Market segmentation & customer prospection automation

  MS Azure ecosystem & architecture

  Portuguese language command a plus as the role is LATAM-wide.

  Skills:

  Transportation Planning; Supply Chain; Transportation Logistics; Budget Management; Microsoft Office; Communication; Oracle Transportation Management; Data Analytics; TMS Systems; Problem Solving; Microsoft Power BI; JDA (Inactive); Tableau (Inactive); SAP Manufacturing Execution (SAP ME); DOT Regulations

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/about-us/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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