MUST HAVES:IT B2B marketing experienceCampaign managementSales cycle knowledge, experience creating selling guides/trainings/collateral
Play a critical role in the Marketing and Sales motions for DigitalVelocity, a Full Stack Digital Transformation Solutions Company that issolving our customers' toughest challenges and building our own products totake to market. We go to market with both direct channel and partnerstrategies. Join a team of passionate technologists and strategists to designand drive demand generation programs.Key Areas of ResponsibilityEnable Sales and Marketing motions for Digital VelocityConduct research and analyze data generating ideas for improving marketingstrategiesDesign, create, and implement campaigns and call to actions, and monitorcampaign metrics, performance, and media budgets.Create social content, and manage social presence including socialcalendars, brand image/voice, and campaigns.Manage organization of marketing collateral including tagging, andcreation/approval processes for collateral requests.Manage process for prioritization and status tracking of marketing requests.Write emails, blogs and other customer facing content.Help create webinar series and manage webinar calendars.Work with technology partners to build relationships and programs with AWS andother DV tech partners.Proactively identify new marketing opportunities and channels.Manage multiple priorities, projects and deadlines in a busy and fast-pacedenvironment.Be a self-starter and proactive with regards to getting things done.Manage up, down and across stakeholders.Qualifications - InternalEducation and/or Skill-Set QualificationsPrevious experience in the technology industry with B2B Digital Marketingexpertise.Experience working with technology partners such as VARs and/or OEM's.Experience managing retargeting, remarketing, and ABM campaigns using B2Bdemand generation tooling such as HubSpot, DemandBase, AdRoll,RollWorks, SharpSpring, Bombora, ZoomInfo, or DiscoverOrg.Required QualificationsCreative self starter, who can self manage and be willing to take calculatedrisks.Ability to write, proof and edit technology related content for marketingpurposes.Metrics-driven mindset and excels in setting KPIs, tracking progress andachieving goalsStrong ability to communicate effectively with the Sales Team and Leadershipto set goals and expectations.Must have strong writing skills especially attuned to our target customers,with an understanding of their business challenges.Understanding and management of JMF, MDF, and PIP programs with OEM's.Demonstrated experience working with social media and web analytics tools.A history of successful persona based segmentation strategies, specificallytargeting technology buyers.Preferred QualificationsMinimum of 5 years work experience in marketing fieldStrong understanding of strategy and how to engage customers in the multiplebusiness types. Typical focus is technology, finance, and healthcare
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