At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. 

　　Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

　　If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

　　About the Role:

　　The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for supporting Pitchbook's full customer lifecycle, including driving brand awareness, demand generation to fuel the Sales and Customer Success pipelines, customer adoption, retention, and expansion. 

　　The GTM (go-to-market) Campaigns Director role will serve as the Marketing business owner for designated customer types, supporting end-to-end strategy and execution, across full customer lifecycle GTM efforts. This is a highly strategic leadership role, giving a senior marketing leader the opportunity to work alongside core business stakeholders and cross-functional partners to define and accelerate PitchBook’s revenue-driving, GTM efforts.

　　Primary Job Responsibilities:

　　Be the business owner over supported client types; operating with extreme depth and focus of related customers, products, and market landscapes to meet revenue targets Continually deepen expertise across the entire customer lifecycle, from brand through expansion, using various internal (product launches, pipeline, renewal books, content/research releases, etc.) and external moments (competitor plays, market shifts, etc.) to set and amplify the GTM strategy Operate with a strategic and growth-oriented mindset, regularly coming to business partners with insights, plans, risks, and disruptive and innovative concepts to win in market Work with cross-functional business leaders to regularly report out on segment analysis through a variety of strategies including sales win/loss, customer interviews, and external research. Use analysis to pinpoint challenges, business needs, and unique value propositions applicable to target segment or personas to scale revenue opportunity Own company-wide communications of full funnel GTM activities; standardize communication rhythms By keeping an eye on the customers and market, continually prioritize GTM efforts across the business, helping to inform strategic tradeoffs for the business and continually have pulse on highest-impact near-term levers and activate quickly to capture demand opportunity Set strategic, full customer lifecycle GTM roadmap for supported segments; responsible for development and implementation of roadmap programs Support the design and execution of segment-focused, customer lifecycle campaigns that create groups of buyers and move them to action Drive standardized GTM rhythms, playbooks, and tools that generate increased campaign activity, accelerated time to market, audience engagement, and demand output Continually dig into revenue and funnel performance metrics, including cohort-based conversions. Use this data to inform GTM strategies, optimize in market efforts, and support the business more broadly on identified priories and opportunities Utilize product roadmap and market conditions to help inform full funnel forecast, including prioritization against acquisition, expansion, renewal, and engagement efforts Accountability for forecasting, measuring, and hitting pipeline goals Continually review and evaluate spend on performance across campaigns, helping to inform optimizations of spend for highest return on investment Regularly partner with Sales and Customer Success leaders to contribute, align, and define strategic pipeline objectives; iterating against business needs or market-shifts, and communicating any adjustments to targets Work closely with leaders across Sales, Customer Success, Product, and PitchBook Institutional Research Group to align on segment opportunity and goals; develop effective, full-funnel GTM strategies to support Partner with our brand team to develop and promote the PitchBook brand, positioning, and messaging; identify core opportunities and moments in time to generate and amplify brand awareness Partner with Product Management and Product Marketing on launch and release priorities, target personas, messaging, and competitive differentiators to inform milestone launch campaigns Proactively partner with channel owners (web, media, events, content/creative, etc.) to inform GTM objectives; continually scaling, monitoring, and driving optimizations against targeted performance Partner with Sales Enablement to ensure Sales, Customer Success, and Support teams can speak to the in-market value proposition; ensure cross-functional teams leverage aligned content assets and messaging for each campaign    

　　Skills and Qualifications:

　　Bachelor’s degree or equivalent experience required 8+ years of working experience with 6+ years in a similar (manager or above level) role in B2B SaaS space 4 years people management experience Financial services experience a plus Ability to manage small teams, driving metrics and business level KPIs Experience building and owning full, customer-lifecycle campaign strategies Strong understanding of total addressable market, serviceable available market, as well as identifying new market opportunity and how to activate Self-starter and passionate about own your segment/business with an innovative and can-do attitude Maintain test and learn approach and a bias for action to continually optimize and accelerate performance Strong results orientation and decision-making skills Expert communicator, with excellent verbal, written, visual/presentation, and interpersonal communication skills Experience working with executive teams and leadership peers to include Sales, Customer Success, and Product partners to understand and drive a business forward through effective GTM strategies Passion for data and metrics; ability to dig in and use data to inform GTM priorities and campaign activations/optimizations for owned segment Dual-minded approach; creative and willing to test and learn, but also able to understand priorities, be process-driven, and rely on data to make decisions Ability to thrive and be agile in a fast-paced environment within a high-growth company   

　　Benefits + Compensation at PitchBook:

　　Physical Health            

　　Comprehensive health benefits Additional medical wellness incentives  STD, LTD, AD&D, and life insurance  

　　Emotional Health 

　　Paid sabbatical program after four years Paid family and paternity leave  Annual educational stipend Ability to apply for tuition reimbursement CFA exam stipend  Robust training programs on industry and soft skills  Employee assistance program Generous allotment of vacation days, sick days, and volunteer days   

　　Social Health 

　　Matching gifts program Employee resource groups Subsidized emergency childcare   Dependent Care FSA Company-wide events Employee referral bonus program   Quarterly team building events  

　　Financial Health 

　　401k match Shared ownership employee stock program  Monthly transportation stipend    

　　*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

　　Compensation

　　Annual base salary: $123,025-$190,000 Target annual bonus percentage: 15%  

　　*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location. 

　　Working Conditions:

　　The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

　　Life At PB:

　　We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

　　We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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