At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. 

　　Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

　　If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

　　About the Role:

　　The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for supporting Pitchbook's full customer lifecycle, including driving brand awareness, demand generation to fuel the Sales and Customer Success pipelines, customer adoption, retention, and expansion.

　　The GTM (Go-To-Market) Campaign Manager role owns end-to-end planning and execution for PitchBook’s EMEA markets. This is a highly visible role, giving a passionate marketer the opportunity to run brand, demand, retention, and expansion programs to drive revenue for the business. As GTM manager of the EMEA market, this role will work with cross-functional business partners (Sales, Customer Success, and Product) to identify business opportunities and marketing partners (product marketing, enablement, channels, operations, creative, etc.) to activate.

　　Primary Job Responsibilities:

　　Obsess over segment; live and breathe the customer, the market, and pipeline. Be the expert across the entire segments’ lifecycle, from brand through expansion, using various internal (product launches, pipeline, renewal books, content/research releases, etc.) and external moments (competitor plays, market shifts, etc.) to inform GTM campaign strategy. Optimize in market efforts accordingly to ultimately drive revenue – through brand and direct demand efforts - for PitchBook Continually lean into a strategic and growth-oriented mindset by synthesizing inputs from multiple data sources to unlock growth opportunities and develop business strategies, opportunities for execution excellence, and results-driven efforts Work with cross-functional business partners to regularly perform segment analysis through a variety of strategies including sales win/loss, customer interviews, and external research, to pinpoint the challenges, business needs, and unique value propositions applicable to target segment or personas By keeping a tight eye on the customers and market, continually prioritize campaign activity and make strategic tradeoffs; be able to, on the fly, narrow down from a range of opportunities to highest-impact near-term levers and activate quickly to capture demand opportunity Continually update and manage GTM priorities based on the articulation of customer insights, metrics, and overall desired customer impact Work closely with Sales, Customer Success, Product, and PitchBook Institutional Research Group to align on segment opportunity and goals; develop effective, full-funnel GTM campaign strategies to support Partner with Product Marketing on launch and release priorities, target personas, messaging, and competitive differentiators to inform milestone launch campaigns Partner with GTM Campaigns team to understand segment GTM strategies and translate to activate relevant and related approaches in the EMEA market Proactively inform channel owners (web, media, events, content/creative, etc.) of core GTM objectives; align holistic channel plans under GTM campaign strategy; monitor and drive optimizations against targeted performance Partner with Sales Enablement to ensure Sales, Customer Success, and Support teams can speak to the in-market value proposition; ensure cross-functional teams leverage aligned content assets and messaging for each campaign Partner with our brand team to develop and promote the PitchBook brand, positioning, and messaging; identify core opportunities and moments in time to generate and amplify brand awareness Support the setting of our strategic GTM roadmap and detailed direction per segment for marketing organization Design and own segment-focused customer lifecycle campaigns that create groups of buyers and move them to action Drive standardized GTM rhythms, playbooks, and tools that generate increased campaign activity, accelerated time to market, audience engagement, and demand output Own consolidation of channel activity. Work with channel partners to provide overarching objectives, target audience details, and core messaging; enable channel partners to develop channel recommendations, then use overarching and strategic lens to finalize GTM roadmap Ensure continually innovative, disruptive, and consistent execution of segment-specific content assets, positioning and messaging to reach target audiences, and accounts, through all market-facing channels Ensure consistent and fully optimized execution of campaigns and programs through active tracking of metrics and KPIs Inform creation of compelling assets for PitchBook audiences to uplevel campaign touchpoints Project manage program and campaigns, from inception to execution, aligned to internal and external GTM initiatives.   

　　Skills and Qualifications:

　　Bachelor’s degree or equivalent experience required 6+ years of working experience; 3+ years in a similar (manager + level) role in B2B SaaS Financial services experience a strong plus Experience building and owning full customer-lifecycle campaign strategies Understanding of TAM, SAM, as well as identifying new market opportunity, and how to activate Self-starter and passionate about own your segment/business with an innovative and can-do attitude Maintain test and learn approach, and a bias for action, to continually optimize and accelerate performance Strong results orientation and decision-making skills Expert communicator with excellent verbal, written, visual/presentation, and interpersonal communication skills Experience working with Sales, Customer Success and Product partners to understand and drive a business forward through effective GTM strategies Passion for data and metrics; ability to dig in and use data to inform GTM priorities and campaign activations/optimizations for owned segment Past experience working with content, as well as for specific delivery channels (media, events, email, website, etc.) A dual-minded approach; creative and willing to test and learn, but also the ability to understand priorities, be process-driven, and rely on data to make decisions Ability to thrive and be agile within in a fast-paced environment within a high-growth company Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily  

　　Benefits at PitchBook:

　　Physical Health            

　　Private medical insurance Dental scheme Additional medical wellness incentives  Life cover  

　　Emotional Health 

　　Paid sabbatical program after four years Paid parental leave  Education subsidies Robust training programs on industry and soft skills  Minimum 25 days annual leave and volunteer days  

　　Social Health 

　　Employee resource groups Company-wide events Employee referral bonus program   Quarterly team building events  

　　Financial Health 

　　8% Pension contribution Income protection Shared ownership employee stock program  Transportation stipend  

　　*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

　　Working Conditions:

　　The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

　　Life At PB:

　　We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

　　We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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