About Unilever Food Solutions

　　Unilever Food Solutions (ufs.com) is the foodservice division of Unilever, one of the most interesting markets to be a part of in the whole wide world (if you live food – and no, that’s not a typo). It leads the dynamic Food Service market with a range of exciting professional food brands such as Knorr, Hellmann’s and The Vegetarian Butcher to chefs across 22 Multi-Country Organizations (MCOs) in 72 countries.

　　Currently UFS still largely relies on sales reps visiting chefs to generate demand, which limits the pace of growth. Here a 360° customer journey that embodies the perfect combination of on- and offline communication offers a huge opportunity.

　　Time for action: we are evolving the business model and already developed a smart Lead Management flow to reach the 95% of operators we do not visit. To ensure we are constantly improving and refining our 360° customer journey via different channels, we want to extend our (awesome) UFS marketing team further. Already hungry for more?

　　Job description

　　As the Growth Marketing Specialist, you will be part of the bilingual Belgian Marketing Team and report to the Marketing Lead. In a nutshell, you are responsible for the Customer Journey and Performance Marketing within the Flemish and Walloon markets. By taking our 360° customer journey to the next step via smart digital marketing, you will help them engage with our brands and drive them towards sales, which will – in the end – result in a valuable long-term buying relationship.

　　You have a passion for growth and efficiency using data & insights. You can think in a creative and commercial way while at the same time understanding analytics & dashboarding. By doing this, you are able to connect business goals with technology/data development.

　　Key responsibilities

　　Customer Journey Lead

　　You get energised from smart customer journeys and are driven to lead customers through the ‘touch-tell-sell’ conversion funnel, from acquisition to retention. This translates in being the Project Manager of our Digital Selling opportunities.

　　You are the strategic owner of our loyalty programme Cook&Save and work closely on this project with the CRM & Automation Specialist

　　Your willingness to drive our business further results in being the overall Project Manager of all our cross-channel Digital Experiments

　　Performance Marketing

　　Your hands-on experience and interest in Paid Social and Paid Search, makes you challenge the external agencies we work with on campaign formats, assets and targeting set-ups

　　You are always on the lookout to test and implement new digital opportunities such as affiliate marketing or native advertising

　　Driven by your Test & Learn mindset, you constantly keep track of performance on KPI’s such as ROI/ROAS, CPA, CLV,... Based on data insights and reporting, you are the strategic developer and owner of our 360° customer journey, wherein you will work closely with our CRM & Marketing Automation Specialist.

　　Profile

　　You are entrepreneurial at heart

　　Passionate about food and have a strong interest in the food solutions business

　　You have 3-7 years of proven experience

　　An effective communicator, able to deal with multiple key stakeholders

　　Commercial and strategic mindset, result oriented and passionate for growth

　　Strong desire to push the status quo and test new approaches

　　Solid test & learn mindset

　　‘Life long learning’ drives your energy

　　Business savvy (understanding market and customer needs) and able to connect data/IT & business

　　Not afraid to take ownership and make sure the right solution goes into production

　　Able to provide clear objectives and deliverables, translated into dashboards

　　Profound knowledge of Paid Social and Paid Search (SEA and display)

　　Good knowledge of Dutch and English (French is a plus)

　　A good appetite, since we absolutely love food

　　EXCITED ABOUT THE ROLE?

　　To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

　　Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

　　Disclaimer  

　　Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color , religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

　　En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

　　Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

　　Job Category: Customer Development, Ventas, Développement de la clientèle

　　Job Type: B2C Digital Commerce Specialist

　　Industry: UnileverExperiencedProfessionals