Global VP Retail Media, IPG Mediabrands Commerce, New YorkLocation: United States

　　Office: New York

　　Agency: Reprise - United States

　　Ref#: 3253

　　Business Overview

　　IPG Mediabrands Commerce () is a newly formed division within IPG Mediabrands that pulls together talent from across our network of agencies to deliver true excellence in Retail Media for our clients as well as wider commerce services.

　　IPG Mediabrands employs over 130,000 people working in 120 countries and houses the leading media agencies of Initiative, UM and Mediahub as well as Kinesso performance specialists.

　　The Retail Media division is already well established, with over 500 employees activating in all major markets in the world.

　　To accelerate our growth, we're hiring a Global VP who has deep experience in Retail Media. This person will support the SVP of Global Commerce Solutions with a strong focus on agency service development. You'll join an established leadership team that includes experts in retail search, addressable, shopper marketing, and performance marketing.

　　Position SummaryWithin the global team you will be an expert in the retail media landscape. You'll need to be fluent with how we evaluate and activate ad offerings for major Retailers like Amazon, Walmart, Kroger etc. as well as platforms like The Trade Desk, Criteo, Skai and Pacvue. First-hand experience of Amazon and some other retailer ad platforms are a requirement. Knowledge of Retailers and platforms outside the US is a distinct advantage, particularly Canada, Europe and Latin America. A curiosity to learn about global retail capabilities, shopping behavior and data offerings is a must. This includes an understanding of how to target audiences across these platforms, as well as the key distinctions between how each platform allows for targeting.

　　Your experience will need to include hands on keyboard - i.e. you will have performed or directed activation of campaigns personally, however this role will utilize your wide knowledge to enhance our global service development and steer the technology roadmap, so going forward the need to be hands-on in the systems will be limited to evaluating new features and assessing new retailers/platforms.

　　In your consulting function, you will have the ability to create compelling stories backed by data, to establish a body of evidence for how outcomes can be achieved. In your training function, you will help persuade and train clients and inspire agency colleagues about new practices and will help to break down change into smaller achievable tasks. The KPI's you'll be used to measuring will be linked to sales, ROI, ROAS, iROAS, CPA etc. Experience using clean rooms is an advantage but not a requirement.

　　This role is primarily agency development; you'll help set our global strategy, drive global product development (including our leading ), create processes and training to ensure global activation excellence as well as engage with client stakeholders on consultancy projects. While you may well get involved in growth activities it will generally be in a supporting role as we have dedicated growth resource.

　　An absolute requirement is passion, drive, and commitment. We're moving at pace and need people who can get up to speed quickly and help grow something amazing. You'll need to be extremely good at presenting, and your written English must be exemplary.

　　ResponsibilitiesBe the global team subject matter expert all aspects of retail media. Ideally one area of retail search, sales management, organic content or programmatic/DSP commerce was your core expertise.Alongside your global colleagues, set our strategy, initially very US & Amazon focused but including a global perspective from 2024 and beyond.Own the rollout elements of our product roadmap to ensure we continue to ideate and build products that helps our clients maximize outcomes from Retail Media.Work collaboratively with the rest of the Global team, our regional commerce/retail media leaders, and partner agencies, to create best in class solutions.Help create processes and procedures to ensure global activation excellence.Alongside agency client leads, help find and close Retail Media/Commerce opportunities within IPG Mediabrands existing client base and the wider client base of Interpublic.Support local markets growth plans and operational structure.Help evangelize Retail Media within IPG Mediabrands and wider Interpublic agencies.Work closely with our marketing team to create best in class thought leadership.

　　Required Skills & ExperienceExperience working within an agency environment (or very translatable experience from client side), a good proportion of your experience should be within or related to retail media.Deep knowledge of some major retail media platforms, at least one channel from a self-service Knowledge of retailers/platforms outside your home market is an advantage but not a requirement. It is not expected to know all retailers everywhere.Exceptional verbal and written communication skills.A presenter people love to listen too, but also one who appreciates they are sharing the stage with other voices that need to be heard.A born collaborator. You will partner closely with the team and should be adept at building relationships.An innovator - you'll be adept at coming up with alternatives, designing new processes and inputting into new tools to help maximize the effectiveness of our retail Media campaigns.Meticulous attention to detail, with strong project management and organizational skills

　　Desired Skills & ExperienceIdeally 7 years experience within an agencyWe See You We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

　　When you join Mediabrands, you join a global community and are valued for who you are - your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you'd be a great addition to the team but don't have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

　　Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

　　We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

　　The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

　　Employment Transparency

　　Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

　　The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

　　For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

　　About MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

　　Salary Range

　　$200,000-$225,000 USD

　　It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

　　Minimum Salary: 200000.00Maximum Salary: 225000.00Salary Unit: Yearly