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General Manager
General Manager-February 2024
Frisco
Feb 10, 2026
About General Manager

  AutoNation Ford Frisco Position Overview The General Manager position is the leader of an AutoNation store, overseeing New and Used Sales, Financial Services, and After-Sales, which includes Service, Parts and Collision. This role drives the performance of the store by attracting, developing and retaining great talent and creating an exceptional buying and ownership experience for our customers. Who Would I Interact With? This position interacts daily with customers, store associates, region and market leadership, manufacturer representatives and vendors, just to name a few. What are the day-to-day responsibilities? Setting a clear vision and goals for the store to achieve targeted performance in all areas of the business Engaging and motivating the team to achieve key goals, performance expectations and AutoNation best practice processes Attracting, developing and retaining the very best talent for the store Creating an exceptional customer experience to drive customer loyalty Developing and maintaining productive relationships with manufacturer partners Analyzing the business to determine shortfalls and developing action plans to improve performance. Driving the business through a high-level of involvement in the day-to-day operations How will I know if I am successful? The performance of a General Manager is measured by achieving: Targeted unit sales and profit in all business areas Targeted expense management Targeted Associate retention Targeted Customer Satisfaction Index What are the requirements for this job? High School diploma or equivalent Automotive retail General Manager experience Ability to set and achieve targeted goals Proven ability to attract, develop and retain great talent Strong financial and business acumen and the ability to drive revenue and profitability Demonstrated communication and interpersonal skills Organization and follow-up skills Experience and desire to work with technology Valid in-state driver’s license and have and maintain an acceptable, safe driving record What are the opportunities for career growth? Our General Managers have a few options for career growth and development after success in this role. Opportunities may include: Market President Other Corporate or Region support role Company Overview AutoNation, a provider of personalized transportation services, is driven by innovation and transformation. As one of America's most admired companies, AutoNation delivers a peerless Customer experience recognized by data-driven consumer insight leaders, Reputation and J.D. Power. Through its bold leadership and brand affinity, the AutoNation Brand is synonymous with "DRVPNK" and "What Drives You, Drives Us." AutoNation has a singular focus on personalized transportation services that are easy, transparent, and Customer-centric. Benefits Click here to learn more about our Benefits. Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you. AutoNation is an equal opportunity employer and a drug-free workplace.

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