Executive Director of Communications and Marketing

　　Executive Director of Communications and Marketing

　　Job ID 1611

　　December 12, 2023

　　Department: Communications

　　Employee Group: https://www.grcc.edu/faculty-staff/human-resources/employee-groups-resources/employee-groups/meet-confer

　　Schedule: 40 hours/52 weeks, Exempt

　　Compensation: $100,000/year

　　Benefits: Generous Benefit Package; https://www.grcc.edu/faculty-staff/human-resources/benefits-insurance/medical-plans/new-hire-benefit-enrollment

　　Reports to: Vice President for College Advancement

　　Posting Closes: Open Until Filled, First Review on January 8, 2024

　　SUMMARY

　　The Executive Director of Communications and Marketing provides strategic leadership and direction to the communications, graphics and web and digital strategy teams. The Executive Director of communications and marketing is a key leadership role responsible for developing and executing comprehensive communications, marketing and branding strategies to enhance the reputation, visibility, and brand of Grand Rapids Community College; while growing the applicant pipeline. This position will lead a dynamic communications, graphics and web and digital strategy teams, while working collaboratively with various departments to ensure consistent and effective communication and marketing deliverables internally and externally.

　　ESSENTIAL FUNCTIONS

　　• Strategic Planning

　　• Develop and implement a strategic communications plan that encompasses media relations, crisis communications, brand identity, brand messaging, and recruitment and retention marketing, and is aligned with the college's mission, vision, values and goals.• Collaborate with senior leadership to integrate communications strategies into overall institutional planning.

　　• Media Relations

　　• Act as a spokesperson for the College and serve as the primary media contact.• Cultivate and maintain positive relationships with local, regional, and national media outlets.• Develop, from start to finish, press releases and manage media inquiries.• Execute a strategic media pitching plan to highlight institutional priorities and elevate media coverage.

　　• Internal Communications

　　• Oversee internal communication efforts to ensure staff, faculty and students are well-informed about institutional initiatives, achievements and news.• Implement strategies to enhance internal communication channels and employee engagement.

　　• Content Development

　　• Lead content creation for various platforms, including the GRCC website, social media, newsletters, and other communication materials.• Ensure content is compelling, accurate, and aligned with College messaging.

　　• Crisis Communication

　　• Responsible for the development and implementation of the College's crisis communication plan to respond effectively to potential challenges or crises.• Act as a key spokesperson during a crisis situation, providing timely and accurate information.

　　• Brand Management

　　• Safeguard and enhance the College's brand and image.• Develop and enforce brand guidelines across all communication channels.

　　• Community Engagement

　　• Foster positive relationships with community partners, stakeholders, and alumni.• Organize and support events that promote the College within the community.

　　• Website Management

　　• Oversee grcc.edu as the college's website owner, developing and implementing a strategic plan, in collaboration with the information technology department, that incorporates a continuous cycle of improvement for the site's operational practices, processes and systems.• Manage the web content policy and a college-wide editorial board.

　　• Supervision and Leadership

　　• Lead, mentor, and inspire the communications, graphics and web and digital strategy teams,