Job Description

Job Summary: Key Job Responsibilities

The Executive Director, Digital Channel Strategy is responsible for overseeing and shaping the digital presence and strategy of Cedars-Sinai.

Shapes and directs the strategic vision for web, digital marketing, digital content, and social media initiatives at Cedars-Sinai. Creates comprehensive digital strategy that aligns with the Cedars-Sinai's overall mission, vision, and business objectives, with a focus on leading patient engagement, education, and care delivery.

Responsibilities include overseeing web operations, crafting and executing a 3-5 year strategic roadmap for Cedars-Sinai's digital channels to ensure sustained growth and alignment with strategic goals, including but not limited to growing our web presence, establishing customer acquisition cost strategies, and leading digital marketing efforts to enhance targeted acquisitions (volume and net income) and overall brand awareness. Collaborates cross-functionally with Marketing and Communications and other organizational leaders to implement key strategic digital marketing initiatives across all major institutional areas, including service lines, academics, research, and education.

Qualifications

Educational Requirements:

Bachelor's Degree Marketing, Communication, Business Administration, Digital Media, or a related field

Master's Degree MBA or a master's in a relevant field can be advantageous

Licenses:

No license or certification required

Experience:

12 years Proven experience in digital marketing, web management, and content strategy, ideally within a healthcare or related industry.

8 years Senior management roles related to digital strategy, marketing, or communications.

Physical Demands:

Sit at a desk or table with some walking, standing, bending, stooping, or carrying of light objects.

Perform continuous operation of a personal computer for four hours or more.

Use hands and fingers to handle and manipulate objects and/or operate equipment.

About Us

Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching and community service. Today, Cedars- Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.

About the Team

Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., with 886 licensed beds, 2,100 physicians, 2,800 nurses and thousands of other healthcare professionals and staff. Choose this if you want to work in a fast-paced environment that offers the highest level of care to people in the Los Angeles that need our care the most.

Req ID : 5957

Working Title : Exec Dir, Digital Channel Strategy

Department : Marketing Communications Admin

Business Entity : Cedars-Sinai Medical Center

Job Category : Marketing / Communications

Job Specialty : Creative Media

Overtime Status : EXEMPT

Primary Shift : Day

Shift Duration : 8 hour

Base Pay : $87.49 - $157.48

Cedars-Sinai is an EEO employer. Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law.