Miovision is a global industry leading company providing agencies and organizations modern tools to improve today’s traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping organizations get more out of their road network. The result: streets capable of moving more people – safely and efficiently – whether they are in a car, on a bus, on a bike or e-scooter, or walking. Since 2005, our systems have counted or assisted more than thirty billion vehicles around the world. With global headquarters in Kitchener, Canada, as well as operations in Germany, Serbia and the United States. For more information, visit miovision.com. 

　　Position Summary

　　Reporting the VP of Product Management, the Director of Product Marketing is responsible for guiding the product marketing team and delivering on go-to-market (GTM) plans that achieve Miovision’s financial and product adoption targets. This role sits at the intersection of the marketing, sales, and product organizations with responsibility to maximize market share capture, drive expansion into new markets, and align Miovision solutions to new buyers, users, partners, and ecosystems.

　　The Director is responsible for leading the team that will define and segment the target market, set product positioning and value propositions, run product launches, support sales training, provide RFP collateral, and educate the internal Miovision team about our markets. This role will ensure all of Miovision’s products and solutions are built to address partner and customer needs by driving a continuous feedback program for our product management team. As the expert in the market, the Director of Product Marketing will also lead a competitive intelligence program to inform Miovision’s product development, positioning, and business strategy.

　　Key Accountabilities

　　Manage the Product Marketing team. This includes: hiring according to team & company values, innovation and fit with corporate culture, professional development, performance management, and mentorship/coaching. Support Product Marketing Managers (PMMs) in product positioning & messaging, GTM activities, sales training, customer adoption programs, RFP collateral, internal product & market training

　　Leverage deep industry expertise and strategic planning background to develop actionable product marketing vision, execute on growth strategies, and contribute market insights to business strategy

　　Develop value-based product positioning and pricing for all service offerings

　　Build resilient and efficient GTM strategies and systems for new products, features & services; including research, launch planning and timelines, communications, training, deliverables, and reporting

　　Facilitate, guide, and support implementation of the market insights framework and transportation ecosystem map

　　Oversee ongoing competitive intelligence initiatives and market analysis to identify opportunities to differentiate the Miovision brand, increase TAM and market share for Miovision offerings, and drive informed prioritization and trade-off of roadmap features

　　Skills/Qualifications

　　7+ years of B2B hardware/software/SaaS product marketing experience

　　Experience in team leadership / people management

　　Strong grasp of traffic, networking and Smart Cities

　　Demonstrated success marketing to and through a partner channel

　　Proven experience taking products from conception to market launch in the tech industry 

　　Self-starter who will take ownership of projects to bring them to completion, pulling in resources from across the company as needed or required

　　Ability to be flexible on a day to day basis and manage parallel deliverables effectively 

　　Leadership: ability to build, retain and motivate team members

　　Strong presentation skills

　　Excellent verbal and written communication skills

　　Ability to travel as needed

　　Perks and Benefits

　　Comprehensive health benefits starting on day one

　　RRSP Matching Plan 

　　Mio-Days (https://www.linkedin.com/pulse/introducing-mio-days-kurtis-mcbride/?trackingId=C5hkvyPWAQCBE82cf60ZOA%3D%3D) : We extend all three-day weekends to four-days and provide a Holiday Shutdown in December  

　　Virtual Healthcare Service providing employees and their families access to healthcare providers 24/7

　　Internet subsidy and a remote work allowance 

　　Enhanced paternity and maternity leaves

　　Unlimited vacation policy

　　Virtual fitness classes 

　　We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs.

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