Job Description:

　　At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

　　Music is Everything : Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.

　　Global Growth, Local Expertise : Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.

　　Innovation and Insight : Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.

　　Empowered by People : Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

　　We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

　　Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

　　Job Title: Director, Paid Media & Audience Growth

　　A little bit about our team:

　　Warner Records is home to some of the most influential and innovative artists of our time! Its reputation and extraordinary roster of new and established recording artists is unparalleled, and its collective influence on pop culture is without precedent. With a transformative approach toward discovering and cultivating musical talent, the Warner Records family of labels is currently home to an impressive generation of major artists.

　　The mission of the Digital Marketing department is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist’s digital presence including digital narrative development, digital advertising, social content ideation, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with the artists to translate the vision of their music into groundbreaking digital campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase!

　　Your role:

　　The Director, Paid Media & Audience Growth will act as an in-house specialist to develop, implement, analyze, and report CRM and paid campaigns for our artists and releases. This person will collaborate closely with external agencies and strategize with internal WMG teams to develop best-in-class campaigns that drive streaming, audience growth, and eCommerce.

　　Here you’ll get to:

　　Own the CRM strategy and implementation across the organization to develop targetable fan bases, drive streaming, drive D2C purchases, and build fan dedication/retention.

　　Establish CRM goals and KPIs for each artist and a road map to achieve them.

　　Collaborate with digital strategists to build out email, website, and SMS campaign strategies to support all new music launches and artist awareness campaigns.

　　Develop weekly CRM campaign performance report that includes performance and benchmarks.

　　Develop strategies to maximize WMG first-party data sources to use for Warner Records artists, and expand data across non-owned platforms including Discord, Reddit, and touring agencies.

　　Develop CRM best practice guides to share with internal executives, artists, and management acting as a point-of-resource to all the other departments in the company relating to CRM and ensuring our strategies are at the forefront of innovation.

　　Own the responsibility for retention campaigns from conceptualization to analysis. This will include idea generation, proposal preparation, supervising the production process, execution, and coordinating with other departments.

　　Strategize and steer paid media campaigns for our artists to ensure successful campaign rollout, monitor campaign performance, and ensure high quality and accuracy.

　　Monitor media campaigns to make ongoing and proactive optimization recommendations (based on results), with the ability to present reporting to teams and artists.

　　Effectively manage paid media budgets and budgeting requests.

　　Communicate and coordinate with other departments to ensure all deliverables are met.

　　About you:

　　4+ years of CRM experience working with email and mobile CRM programs.

　　Knowledge of data analysis and budgeting.

　　Motivated, innovative, and meticulous with a high standard for quality and able to multitask across multiple campaigns and projects at once while working under tight deadlines.

　　Demonstrate excellent verbal, written, and interpersonal communication skills, including the ability to effectively interact with varying personalities and styles

　　Strong analytical and quantitative skills with experience interpreting data to drive decision-making.

　　Experience either working in or with media agencies.

　　Passion for a wide variety of music artists and genres along with knowledge of how to speak to their fanbases.

　　We’d love it if you also had:

　　Bachelor’s Degree

　　Experience with paid media

　　About us:

　　As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

　　Together, we are Warner Music Group: Music With Vision & Voice.

　　Love this job and want to apply?

　　Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

　　Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

　　Thanks for your interest in working for WMG. We love it here, and think you will, too.

　　#LI-Onsite

　　Salary Range

　　$95,000 to $110,000 Annually

　　Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

　　WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

　　Copyright © 2023 Warner Music Inc.

　　Links to relevant documents:

　　2024 Benefits At A Glance final.pdf (https://drive.google.com/file/d/1iDUK7pn8UIebgvJ-xdllWYmp80hM-tWR/view?usp=drive_link)

　　EVerify Participation Poster.pdf

　　Right To Work - English.pdf

　　Right to Work - Spanish.pdf